Location: Australia
Member Since:
July 28, 2013
Paul Jones
Biography
Paul Jones from Magneto Communications (www.magneto.net.au) is a professional copywriter who trains businesspeople to write professionally and persuasively. He’s been copywriting and training for over a decade. Leading a team of up to six other writers, his client list includes Oracle, News Limited, Clayton Utz, Optus, Fox Studios, IBM, and Kimberly-Clark.
His broad experience as a copywriter, combined with his training background with Qantas and the Australian Institute of Management, make him a knowledgeable, engaging presenter. Your learning experience will be practical, content-rich, relevant to your everyday writing challenges, and entertaining!
His broad experience as a copywriter, combined with his training background with Qantas and the Australian Institute of Management, make him a knowledgeable, engaging presenter. Your learning experience will be practical, content-rich, relevant to your everyday writing challenges, and entertaining!
Where to find Paul Jones online
Website: http://www.magneto.net.au
Twitter: @MagnetoComms
Facebook: Facebook profile
LinkedIn: http://www.linkedin.com/in/paulwjones
Blog: http://writingtraining.wordpress.com/
Twitter: @MagnetoComms
Facebook: Facebook profile
LinkedIn: http://www.linkedin.com/in/paulwjones
Blog: http://writingtraining.wordpress.com/
Books
Incognito Influence: Apply the new science of persuasion to your writing at work
by Paul Jones
Price:
$0.99 USD.
Words: 1,820.
Language:
English.
Published: July 30, 2013
.
Categories:
Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Sales
In his million-copy bestseller, ‘Influence: The Psychology of Persuasion,’ Dr Robert Cialdini describes six powerful insights into human psychology:
1. Liking
2. Scarcity
3. Social Proof
4. Authority
5. Reciprocity
6. Commitment & Consistency
This eBook explains how to apply these principles to your writing to get your way more often at work.