Location: Australia
Member Since: Nov. 17, 2010

Chris Maloney


Biography

Chris Maloney is a former personal trainer turned marketer from Sydney, Australia, who has held marketing management positions for iconic brands including Ford and Commonwealth Bank of Australia, and currently for HSBC Australia.

Chris runs his own strategy consultancy "Maloney on Marketing" as well as the popular blog site "Innovate or Die" featuring exclusive interviews with the people behind innovative brands.

Chris holds a Masters of Business in International Marketing and in 2011 was named B&T Young Achiever of the Year and the 2008 ADMA Australian Young Marketer of the Year.

Where to find Chris Maloney online

Website: http://www.innovateordie.com.au
Twitter: Innovate_ordie
Facebook: Facebook profile
LinkedIn: http://pe.linkedin.com/in/maloneymarketing
Blog: http://www.innovateordie.com.au

Books

Rural to urban migration in China: A look at an emerging trend    by Chris Maloney
Price: Free! 2630 words. Published on November 27, 2010. Nonfiction.
Every year around 18 million people, equivalent to the population of Australia, migrate from rural to urban areas in China. This ebook looks into the trend, and what it means for business moving forward.
The Newton Ball Multi-National Diffusion Acceleration Effect: An Apple iPhone Case Study    by Chris Maloney
Price: Free! 7280 words. Published on November 27, 2010. Nonfiction.
The development of a framework for accelerating the rate of diffusion of innovations in lag markets due to the Learning Effect, using the Apple iPhone as a case study
Emerging Baby Boomer Trends: Maturialism (Mature Materialism) and SKI-ing (Spending the Kids’ Inheritance)    by Chris Maloney
Price: Free! 2460 words. Published on November 27, 2010. Nonfiction.
This ebook looks at the underlying factors driving these emerging consumer trends, and how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.
Introducing ‘Chuppies’: Who they are and how they will change the consumer landscape forever    by Chris Maloney
Price: Free! 3350 words. Published on November 27, 2010. Nonfiction.
An analysis of the consumer group predicted to be the most powerful in the world within the next 15-20 years.
Corporate Social Responsibility - The New Strategic Marketing Battleground    by Chris Maloney
Price: Free! 2900 words. Published on November 27, 2010. Nonfiction.
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
Fitness Tips for Desk Jockeys    by Chris Maloney
Price: Free! 15830 words. Published on November 17, 2010. Nonfiction.
(4.00 from 2 reviews)
Chris is a former personal trainer turned marketer from Sydney, Australia. As a personal trainer he trained elite athletes through to corporate fat cats. When he started an office job, he distributed these fitness tips to his colleagues, growing a distribution list of over 2,000. This book is a collection of the most popular tips, tackling topical fitness issues in a tongue in cheek style.

Chris Maloney’s tag cloud

baby boomers    business in china    china    china business    chuppies    corporate social responsibility    diffusion of innovation    exercise    fitness    fitness ebook    innovation    iphone    marketing    marketing advice    marketing books    marketing in china    marketing online    marketing strategies    marketing theories    marketing using social media    maturialism    migration    responsibility    rural to urban migration    skiing