Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits
by Alan Stevens
Price: $9.99 USD. 29030 words.
Published by Bookshaker.com on November 24, 2009. Nonfiction.
PR is about managing the flow of information between you (or your business) and the public. That’s all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others.- Alan Stevens.