The Kardashian Effect by Michael Wiser
Approx. 5,970 words.
Published on August 11, 2013 by
Sports Entertainment Publishing.
"The Kardashian Effect" is a compelling, unauthorized, and first-of-its kind look at the Kardashian family, their rise to fame, and the marketing genius behind their multi-million dollar brand. A must read for fans, marketers, and entrepreneurs.