Psychonomics: How Modern Science Aims to Conquer the Mind and How the Mind Prevails
By Eric Robert Morse
Published: February 2, 2014.
In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.