Steps by Patricia Vaccarino
Price: $4.99 USD. 48500 words.
Published by Seattle Book Company on July 19, 2012. Nonfiction.
Steps is more than an ordinary business book. It encompasses the concept of business+dance=brand philosophy, yet the term branding is rarely mentioned. I am suggesting that you should not even consider building a brand unless you are willing to do hard work the same way a dancer learns technique, movement and artistry. You can't build a brand unless you are willing to explore excellence.