The Renovation Direction of Super Brand Mall by Philip Wang
Approx. 9,320 words.
Published on May 24, 2013.
After years of rapid development, China’s retail industry has made great progress. In recent years, shopping center boom is an obvious example. Super Brand Mall(SBM) is a typical case. But the failure to re-invent and stay relevant to the emerging trends would relegate SBM to an awkward situation. This book seeks to answer the question of how Super Brand Mall develops and what we can do about it.