What's the story behind your latest book?
My friend Rob Anspach, who I helped get into the business of marketing way back in 1994, reached out to me to tell me I needed to create a bestseller. So we took my ebook, updated it expanded it, and launched it into an international bestseller.
What motivated you to become an indie author?
Having a book is a brilliant credibility piece. But I really wanted to just give business owners a tool to help them sell their products and services better. Great copy does that.
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