Smashwords — About Roger Mosconi, author of 'Sex Sells — The True Tales Behind the Greatest Ads of the '80s'

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Location: United States
Member Since: Sep. 28, 2011

Roger Mosconi

Biography

There isn't a creative award in advertising Roger Mosconi hasn't won. Among his 167 awards are 31 Clios, one Andy Best of Show, numerous representatives in the Ad Age 100 Best, and enough Cannes Lions to start his own zoo. Roger has also won The World's Best Commercial on three occasions for his work on Coca-Cola, G.E. and Diet Pepsi. His career has taken him through Young and Rubicam, Grey Advertising, McCann-Erickson and BBD&O on such accounts as General Foods, Dodge, Gillette, Campbells Soup and Polaroid.

videos

Roger Mosconi Talks Advertising and "Sex Sells" With Penn State Students

Advertising luminary, Roger P. Mosconi, shares his personal stories of creating the top ads of the 1980s (Mean Joe Green, Tab, etc.)

Books

Sex Sells — The True Tales Behind the Greatest Ads of the '80s by Roger Mosconi
Price: $5.95 USD. 71740 words. Published on September 28, 2011. Nonfiction.
Read one man’s highly successful and award-winning journey along New York City’s fabled Madison Avenue, and get a real peek behind the scenes of the multi-billion dollar advertising industry. "Sex Sells" exposes the extremely powerful ad industry and its manipulative control over the American public. "They’ll use sex to sell it. Sex always works. That's advertising 101." Roger Mosconi

Roger Mosconi’s tag cloud

1980s 1980s pop culture advertising advertising agency advertising and promotion advertising business business commercials mad men madison ave marketing media new york city sex television ads television industry