Sameer Mathur

Books

Book Summary: “POSITIONING: The Battle For Your Mind” by Al Ries and Jack Trout
By
Price: $2.99 USD. Words: 620. Language: English. Published: April 25, 2014. Category: Nonfiction » Business & Economics » Marketing
This work is a SUMMARY of the original book titled POSITIONING: THE BATTLE FOR YOUR MIND, authored by Al Ries and Jack Trout. "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths as well as those of its competitors. The product is positioned relative to what is in the mind of the consumer.
Book Summary: Purple Cow by Seth Godin
By
Price: $2.99 USD. Words: 520. Language: English. Published: April 19, 2014. Category: Nonfiction » Business & Economics » Marketing
This work offers a SUMMARY of the book "PURPLE COW: TRANSFORM YOUR BUSINESS BY BEING REMARKABLE" originally written by SETH GODIN. A Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
Book Summary: “How To Win Friends And Influence People” by Dale Carnegie
By
Price: $0.99 USD. Words: 260. Language: English. Published: April 19, 2014. Category: Nonfiction » Self-improvement » Personal Growth / General
This work offers a SUMMARY of the book "HOW TO WIN FRIENDS AND INFLUENCE PEOPLE" originally written by DALE CARNEGIE. This book just as useful today as it was when it was first published in 1937. Some of the most important lessons from this book include - Don't criticize, condemn, or complain; Give honest and sincere appreciation; Become genuinely interested in other people.
Book Summary: “The Discipline of Market Leaders” by Michael Treacy & Fred Wiersema
By
Price: $2.99 USD. Words: 300. Language: English. Published: April 18, 2014. Category: Nonfiction » Business & Economics » Management
Winning firms focus on one of three customer value disciplines: product leadership, customer intimacy, or operational excellence. Trying to be all things to everybody is tantamount to being nothing for anyone. The authors examine dozens of companies which have concentrated primarily on one of the three "disciplines" so that they can select their customers and then narrow their focus.
Book Summary: Crossing The Chasm by Geoffrey A. Moore
By
Price: $2.99 USD. Words: 380. Language: English. Published: April 15, 2014. Category: Nonfiction » Business & Economics » Industries / computer industry
This book presents the Technology Adoption Life Cycle - the familiar bell shaped curve. This has been the marketing model of choice for the high tech industry. The cycle begins with innovators and moves to early adopters, early majority, late majority, and laggards. There is a vast “chasm” between the early adopters and the early majority and navigating it is vital for technology firms to succeed.
Cracking The CAT: Advise From 118 IIM Lucknow Students
By
Price: $2.99 USD. Words: 32,620. Language: English. Published: January 15, 2014. Category: Nonfiction » Education and Study Guides » Study guides -- Tests
This guide has advise on how to prepare for the CAT exam, voluntarily contributed by the IIM Lucknow, PGP Batch of 2012-2014. Every one of these students actually prepared for and successfully navigated the CAT exam. They have “Been There, Done That”! You get distilled advise on how to prepare and how not to prepare for this tough exam right from the horse’s mouth.
Summary: "The Upside of Irrationality" by Dan Ariely
By
Price: $2.99 USD. Words: 40. Language: English. Published: September 7, 2013. Category: Nonfiction » Business & Economics » Marketing
This work offers a SUMMARY of the book "THE UPSIDE OF IRRATIONALITY" originally written by DAN ARIELY. It illustrates such idiosyncrasies as the IKEA effect (if you build something, pride and sentimental attachment are likely to give you an inflated sense of its quality) and the Baby Jessica effect (why we respond to one person's suffering but not to the suffering of many).
Summary: "The Tipping Point" by Malcolm Gladwell
By
Price: $2.99 USD. Words: 30. Language: English. Published: September 7, 2013. Category: Nonfiction » Business & Economics » Marketing
This work offers a SUMMARY of the book "BLINK" originally written by MALCOLM GLADWELL. The central premise of the Tipping Point is that the smallest things can trigger an epidemic of change. Ideas, products, messages, behaviors spread just like viruses do. When small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or ”Tipping Point" is reached.
Summary of "Blink" By Malcolm Gladwell
By
Price: $2.99 USD. Words: 30. Language: English. Published: September 7, 2013. Category: Nonfiction » Business & Economics » Decision-making & problem solving
This work offers a SUMMARY of the book "BLINK" originally written by MALCOLM GLADWELL. Malcolm Gladwell explains our ability to make snap decisions or quick judgments in a blink of an eye. This is the power of thinking without thinking. The main focus of the book is “thin-slicing” - our ability to gauge what is really important from a very narrow period of experience.
Summary: The Secret by Rhonda Byrne
By
Price: $3.00 USD. Words: 30. Language: English. Published: June 16, 2013. Category: Nonfiction » Religion and Spirituality » Spiritual awakening
This work offers a SUMMARY of the book "THE SECRET" originally written by RHONDA BYRNE. Learn how to use The Secret in every aspect of your life -- money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you. This work summarizes the central message and key insights presented in the original book
Summary: "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries
By
Price: $2.99 USD. Words: 260. Language: English. Published: April 11, 2013. Category: Nonfiction » Business & Economics » Marketing
This book is an authoritative work on brand management. It explains how marketers need two skills -- building a brand and keeping it alive. The authors present important brand management insights in the form of “immutable laws” of branding.
Summary: “48 Laws of Power” By Robert Greene
By
Price: $2.99 USD. Words: 830. Language: English. Published: April 2, 2013. Category: Nonfiction » Philosophy » Social
This book synthesizes the philosophies of great thinkers and philosophers such as Machiavelli, Sun Tzu and Carl von Clausewitz. This book has a simple premise: We live in a power-driven Machiavellian world. Certain actions can increase your power, while others can decrease it. Cynical and amoral, this controversial bestseller distills 3,000 years of the history of power into 48 simplified laws.
Book Summary: “Who Moved My Cheese?”
By
Price: $2.99 USD. Words: 1,060. Language: English. Published: April 2, 2013. Category: Nonfiction » Inspiration » General self-help
This deceptively simple book has a dramatically important message about how to cope with change. People fear change because they believe they cannot control how or when it happens to them. In this path-breaking book, Dr. Spencer Johnson shows us that what matters most is the attitude we have about change. We can deal with change.
Summary: The Power of Habit by Charles Duhigg
By
Price: $3.00 USD. Words: 3,750. Language: English. Published: January 25, 2013. Category: Nonfiction » Business & Economics » Organizational behavior
This work offers a SUMMARY of the book "THE POWER OF HABIT" by CHARLES DUHIGG. This book takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. The key to exercising regularly, losing weight, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Summary of “Why We Buy” by Paco Underhill
By
Price: $3.00 USD. Words: 5,440. Language: English. Published: November 7, 2012. Category: Nonfiction » Business & Economics » Marketing
This work offers a SUMMARY of the book "WHY WE BUY: THE SCIENCE OF SHOPPING" by PACO UNDERHILL. Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy"

Sameer Mathur’s tag cloud