I enjoyed this novella quite a bit. (Disclaimer: The author is a real-life friend of mine.)
There are certainly enough Bowie references for (almost) any Bowie fan. The protagonist does get quite annoying, but that shows how well realized he is.
I generally prefer my books on dead trees, but even without physical pages to turn I still liked this one! In some ways, I wish it were longer, but that would run the risk of it being overdone.