15 Questions

15 Questions About Online Advertising
Series: 15 Questions. Price: Free! Words: 2,810. Language: English. Published: July 31, 2015. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing / direct
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Does Online Advertising work? The right question to ask would be: for whom does Online Advertising work? Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?
15 Questions About Social Media
Series: 15 Questions. Price: Free! Words: 2,600. Language: English. Published: January 14, 2016. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
(5.00)
Does all the hype surrounding social media make sense? What are social media? Are they the same websites we used to call social networks? Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?
15 Questions About Native Advertising
Series: 15 Questions. Price: Free! Words: 2,370. Language: English. Published: July 24, 2017. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » E-commerce / internet marketing
What is native advertising? Is it a new practice, or little more than a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society? Should native advertisement be deregulated, or should it be more seriously regulated?