Simple Introductions

Series Order
Newest
Game Theory: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 16,820. Language: English. Published: September 15, 2013. Categories: Nonfiction » Science & Nature » Mathematics, Nonfiction » Business & Economics » Decision-making & problem solving
Game Theory: A Simple Introduction offers an accessible guide to its basic principles and applications. Understand a game matrix, prisoners’ dilemma, Nash equilibrium, and the power of asymmetric information. Explore examples looking at free riders, global governance, long-term relationships, competing corporations, advertisers and their customers, along with familiar hawk-dove and chicken game.
Choice Theory: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 16,890. Language: English. Published: October 3, 2013. Categories: Nonfiction » Business & Economics » Decision-making & problem solving, Nonfiction » Science & Nature » Mathematics
Choice Theory: A Simple Introduction offers an accessible guide to its central ideas and methods. Understand expected value, expected utility, and prospect theory, along with risk neutral, risk averse and risk seeking attitudes. Examine zero-sum games and minimax strategies, auction theory and the revenue equivalence theorem, and voting theory with the median voter theorem and Condorcet cycles.
Financial Economics: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 16,370. Language: English. Published: October 25, 2013. Categories: Nonfiction » Business & Economics » Corporate finance, Nonfiction » Business & Economics » Economics / theory
Financial Economics: A Simple Introduction offers an accessible guide to its ideas and methods. Understand consumption and investment decisions, Fisher Separation Theorem, Tobin Separation Theorem, and portfolio theory. Calculate expected returns and risk, and evaluate assets with the capital asset pricing model. Examine the efficient market hypothesis and empirical evidence on market efficiency.
Investment Appraisal: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 16,980. Language: English. Published: November 11, 2013. Categories: Nonfiction » Business & Economics » Business finance, Nonfiction » Business & Economics » Personal finance / investing
Investment Appraisal: A Simple Introduction offers an accessible guide to its methods and uses. Understand and calculate the ARR, payback period, NPV, and IRR. Work through a range of extended examples, and learn how to easily find the NPV or IRR with Excel. Compare the strengths and weaknesses of each appraisal method, and examine potential errors, risk management, and project management.
Game Theory for Business: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 18,640. Language: English. Published: December 6, 2013. Categories: Nonfiction » Science & Nature » Mathematics, Nonfiction » Business & Economics » Decision-making & problem solving
Game Theory for Business: A Simple Introduction offers an accessible guide to its central ideas and methods. Understand business goals, adverse selection, moral hazard, a bait and switch strategy, long-run business relationships, and show business. Examine price competition, collusion, industry entry deterrence, behavioural strategies to outmanoeuvre rivals, and niche product opportunities.
Microeconomics: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 17,390. Language: English. Published: January 13, 2014. Categories: Nonfiction » Business & Economics » Economics / microeconomics
Microeconomics: A Simple Introduction offers an accessible guide to its central principles and ideas. Understand demand and supply, the market equilibrium, and market failure. Learn how to find price and income elasticities, consumer utility maximization, and firm profit maximization. Compare perfectly competitive, monopolistically competitive, oligopoly and monopoly market structures.
Econometrics: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 17,570. Language: English. Published: March 2, 2014. Categories: Nonfiction » Business & Economics » Econometrics
Econometrics: A Simple Introduction offers an accessible guide to its principles and methods. Understand a regression model, best linear unbiased estimator, hypothesis testing, and dummy variables, and use them with sample data. Test and resolve heteroscedasticity, autocorrelation, omitted or incorrect variables or functional form, a non-normal distribution, and random variables in a model.
Corporate Finance Formulas: A Simple Introduction
Series: Simple Introductions. Price: $4.99 USD. Words: 3,460. Language: English. Published: March 20, 2014. Categories: Nonfiction » Business & Economics » Corporate finance
Corporate Finance Formulas: A Simple Introduction includes over 75 formulas in the field of corporate finance, alongside relevant definitions and explanations. The formulas cover the topics of return and risk, cost of equity, cost of capital, capital structure, payout policy, valuation, and mergers.
Accounting and Finance Formulas: A Simple Introduction
Series: Simple Introductions. Price: $4.99 USD. Words: 2,300. Language: English. Published: March 25, 2014. Categories: Nonfiction » Business & Economics » Accounting
Accounting and Finance Formulas: A Simple Introduction includes over 75 formulas in the field of accounting and finance, alongside relevant definitions and explanations. The formulas cover the fields of financial accounting, management accounting and financial management.
Mathematical Formulas for Economics and Business: A Simple Introduction
Series: Simple Introductions. Price: $4.99 USD. Words: 2,600. Language: English. Published: April 1, 2014. Categories: Nonfiction » Science & Nature » Mathematics, Nonfiction » Business & Economics » Economics
Mathematical Formulas for Economics and Business: A Simple Introduction includes over 100 formulas in the field, alongside relevant definitions and explanations. The formulas cover the areas of supply and demand, market equilibrium, non-linear functions, financial mathematics, differentiation, functions of several variables, integration, and matrix algebra.
Marketing Management Concepts and Tools: A Simple Introduction
Series: Simple Introductions. Price: $4.99 USD. Words: 4,720. Language: English. Published: April 15, 2014. Categories: Nonfiction » Business & Economics » Marketing
Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing.
eBay: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 24,550. Language: English. Published: May 31, 2014. Categories: Nonfiction » Business & Economics » E-commerce / general
eBay: A Simple Introduction offers a guide to the rules and procedures of eBay, with profitable strategies for buyers and sellers. Learn how to set up eBay and PayPal accounts, create a listing, understand eBay and PayPal fees, and Feedback. Create superior product listings, manage problems with buyers or sellers, and find value on eBay. Simple steps and address links give easy access across eBay.
Financial Risk Management: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 18,940. Language: English. Published: July 12, 2014. Categories: Nonfiction » Business & Economics » Corporate finance, Nonfiction » Business & Economics » Interest
Financial Risk Management: A Simple Introduction presents a detailed guide to its central ideas and tools. Calculate leverage, duration, modified duration, and convexity to find risk exposure and interest rate risk sensitivity. Detailed instructions for value at risk, an exponentially weighted moving average, and backtesting. 1994 Orange County bankruptcy case study examined and analysed in depth.
Economics: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 18,620. Language: English. Published: September 5, 2014. Categories: Nonfiction » Business & Economics » Economics
Economics: A Simple Introduction offers an accessible guide to the principles and methods of economics. Examine the different stages of economic analysis, from a data point to a trend curve, best fit line, equilibrium outcome, all possible outcomes, shifts in the outcome, and transformations in data points. Understand the role of microeconomics and macroeconomics, and move from theory to practice.
Methods of Microeconomics: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 19,090. Language: English. Published: October 21, 2014. Categories: Nonfiction » Business & Economics » Economics / microeconomics
Methods of Microeconomics: A Simple Introduction includes worked examples, exercises and solutions. Covers consumer preferences, constrained utility maximization with Lagrange multiplier, risk attitude, expected utility, production maximization, cost minimization, quadratic functions, optimization and monopoly/oligopoly/monopolistically competitive firm profit maximization, asymmetric information.
Investment Formulas: A Simple Introduction
Series: Simple Introductions. Price: $4.99 USD. Words: 4,130. Language: English. Published: November 15, 2014. Categories: Nonfiction » Business & Economics » Stock market investing, Nonfiction » Business & Economics » Personal finance / investing
Investment Formulas: A Simple Introduction includes over 80 formulas in the investment field, alongside relevant definitions and explanations. The formulas cover the topics of historical return measures, investment models, portfolio performance evaluation, firm and stock valuation, bond portfolio management, derivatives, and option valuation.
International Relations: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 17,870. Language: English. Published: May 5, 2015. Categories: Nonfiction » Politics & Current Affairs » World politics
International Relations: A Simple Introduction offers an accessible guide to its main ideas and methods. Examine gains from trade theory to understand international trade, and explore the roles of power and interdependence in trade liberalization. Investigate climate change with assurance, prisoners’ dilemma, and chicken games. Assess the prospects for cultural conflict, change and cultural unity.
Applied Econometrics: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 16,770. Language: English. Published: September 23, 2015. Categories: Nonfiction » Business & Economics » Econometrics
Applied Econometrics: A Simple Introduction presents a detailed guide to its central methods and applications. S&P 500 equities, GSCI commodities and US Treasury bill datasets are tested for autocorrelation, stationarity, and cointegration. ARMA and GARCH model data returns and variance, using AIC measure. Dynamic and static portfolio strategies are assessed with the Sharpe ratio and forecasting.
Environmental Economics: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 20,940. Language: English. Published: June 1, 2016. Categories: Nonfiction » Business & Economics » Environmental economics
Environmental Economics: A Simple Introduction offers a guide to its central ideas and methods. Understand environmental degradation, and the bargaining, command and control, tradable emissions permits, and Pigovian taxation solutions to it. Explore the efficient management of non-renewable natural resources with the Hotelling rule, and renewable natural resources. Look at cost-benefit analysis.
Security Valuation: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 20,070. Language: English. Published: December 17, 2016. Categories: Nonfiction » Business & Economics » Corporate finance
Security Valuation: A Simple Introduction offers a guide to its central principles and methods. Understand the three-step valuation process, and discover how to determine the components of an asset valuation model. Learn how to value bonds, preferred stock, and common stock, with dividend, equity, and debt models. Look at both discounted cash flow and relative valuation methods to value an asset.
Corporate Finance: A Simple Introduction
Series: Simple Introductions. Price: $6.99 USD. Words: 20,350. Language: English. Published: October 3, 2018. Categories: Nonfiction » Business & Economics » Corporate finance
Corporate Finance: A Simple Introduction details four areas of the field. Examine capital structure theory, and how taxes and market imperfections affect the optimal debt-equity mix. Understand the dividend decision & share repurchases. Options are explained, with a valuation model, and options strategies. See why firms seek mergers, understand the process, and evaluate post-merger performance.