123 eGuides

This updated and revised Third Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.

This eGuide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) successfully launched a product or service. Written clearly and concisely. Includes extensive additional resources.

This eGuide offers any type of small business a 3-step process for generating, qualifying, and converting sales leads. Written clearly and concisely and includes examples and extensive additional resources.

This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Product Launch 123: Launch a New Product or Service in 3 Proven Steps - Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business.

Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.

Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement.