Nonfiction » Science and Nature » Environment

Green Spin (Or) Promoting the Green Message 2013
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Price: $2.75 USD. Words: 50,730. Language: English. Published: September 4, 2012. Category: Nonfiction » Science and Nature » Environment
(5.00 from 1 review)
A book about driving change within the sustainability community itself. People are not engaging with the information they hear. Green Spin addresses how we can express green messages differently, encouraging campaigners and educators to appeal to the emotions, sub-conscious and mirror neurons of their audience. Green Spin takes you on a spin around the right-brain/eco-creative helix.