Nonfiction » Business & Economics » Marketing / industrial

The Leaky Funnel
By Hugh Macfarlane
Price: $9.99 USD. Words: 51,180. Language: English. Published: April 24, 2013. Category: Nonfiction » Business & Economics » Marketing / industrial
The Leaky Funnel is the marketing strategy book packed with fresh arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well-proven by many leading businesses.
The 22 Immutable Laws of Marketing (for Indie Authors)
By Sarah R. Yoffa
Price: $2.99 USD. Words: 29,660. Language: English. Published: December 8, 2012. Category: Nonfiction » Business & Economics » Marketing / industrial
(5.00 from 2 reviews)
In The 22 Immutable Laws of Marketing (for Indie Authors), Sarah R. Yoffa adapts marketing strategies from automobiles and breakfast cereals to the unique challenges of the Indie Author in the Digital Publishing Industry. This book reworks the classic concepts introduced in the 1990s by Al Ries in his book of a similar title but these immutable laws are specifically tailored to Indie Authors.
Kunden gewinnen mit White Papers (Content Marketing Guide 2)
By Doris Doppler
Price: $6.10 USD. Words: 9,560. Language: German. Published: August 7, 2012. Category: Nonfiction » Business & Economics » Business writing
Sie wollen mit White Papers neue Kunden gewinnen? Sie möchten mit Expertenwissen punkten? Und damit wichtige Entscheidungsträger überzeugen? - Wie das geht, erfahren Sie in diesem praxisnahen Ratgeber. Sie erhalten eine kompakte und leicht verständliche Anleitung fürs Planen, Schreiben und Vermarkten von White Papers.
Affiliate Marketing Without the Rose-Colored Glasses
By Charm Baker
Price: $0.99 USD. Words: 3,900. Language: English. Published: May 28, 2012. Category: Nonfiction » Business & Economics » Marketing / industrial
Affiliate Marketing Without the Rose-Colored Glasses offers success tips for new marketing affiliates. This short thought provoking eBook helps the reader develop a realistic view of making money from affiliate income.
seriell! Das Basisprinzip der modernen Moderne
By Christian Blümelhuber
Price: $4.99 USD. Words: 13,790. Language: German. Published: November 8, 2010 by Parodos Verlag. Category: Nonfiction » Business & Economics » Marketing / industrial
»Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.« Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt den Basis-Code unseres Zeitalters als serielles Prinzip.