Nonfiction » Business & Economics » Marketing / industrial

El Desafío del Marketing para Empresas Industriales
Price: $69.90 USD. Words: 147,370. Language: Spanish. Published: February 3, 2016. Categories: Nonfiction » Business & Economics » Marketing / industrial
Este libro contiene conceptos y prácticas avanzadas para directores de marketing y ventas de empresas industriales
The Leaky Funnel
Price: $9.99 USD. Words: 50,840. Language: English. Published: April 24, 2013. Categories: Nonfiction » Business & Economics » Marketing / industrial, Nonfiction » Business & Economics » Sales & selling / management
The Leaky Funnel is the marketing strategy book packed with fresh arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well-proven by many leading businesses.