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Nonfiction » Business & Economics » International / marketing

Blockchain Loyalty: Disrupting Loyalty And Reinventing Marketing Using Cryptocurrencies. 1st Edition
Price: $9.95 USD. Words: 50,580. Language: English. Published: July 7, 2018. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » International / marketing
A blockchain loyalty program rewards members with a cryptocurrency instead of points and miles. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing.