Nonfiction » Business & Economics » International / marketing

The Ultimate Survival Guide for Business in Japan
Price: $9.99 USD. Words: 29,360. Language: English. Published: March 29, 2015. Categories: Nonfiction » Business & Economics » International business, Nonfiction » Business & Economics » International / marketing
In this book, we show: • That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. • That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. • Ho
Making Rain with Events: Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing
Price: $7.99 USD. Words: 32,560. Language: English. Published: August 9, 2014. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » International / marketing
Scott Ingram of Certain has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10 “Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.” —Joe Pulizzi, Content Marketing Institute
Enabling Globalization- A Guide to Using Localization to Penetrate International Markets
Price: $9.99 USD. Words: 38,020. Language: English. Published: February 19, 2010. Categories: Nonfiction » Business & Economics » International / marketing
Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to penetrate international markets, but cannot justify the localization costs. Others – some who have been localizing for years – want to know more about the new tools and processes that will improve both their results and their bottom line. This book is for all!