Nonfiction » Business & Economics » Industries / computer industry

Apple and Samsung: A Love Story
By Jonathan Yu
Price: $0.99 USD. Words: 8,210. Language: English. Published: December 25, 2012. Category: Nonfiction » Business & Economics » Industries / computer industry
Apple is a special company. There is no doubt about that. There is much about it that has taken it to incredible heights. The cash hoard, the Apple Stores, the marketing cachet. It all makes for an incredibly dangerous competitor. But every company has a yin to its yang, and for Apple that is Samsung Electronics. In here, we look at this company's fierce push into the smartphone industry.
El Informe Android
By Eduardo Archanco
Series: El Espectador Digital, Book 2. Price: $10.49 USD. Words: 18,220. Language: Spanish. Published: October 24, 2013. Category: Nonfiction » Business & Economics » Industries / computer industry
El Informe Android es el análisis más completo y exhaustivo del mercado de tablets, smartphones y PC del momento. En sus páginas se describe el negocio que hay detrás de los dispositivos Post-PC y las compañías y ecosistemas que más se están beneficiando en esta nueva era de la informática: Apple y Google. Un estudio excelente para comprender el cambio de Era en el que estamos.
Book Summary: Crossing The Chasm by Geoffrey A. Moore
By Sameer Mathur
Price: $2.99 USD. Words: 380. Language: English. Published: April 15, 2014. Category: Nonfiction » Business & Economics » Industries / computer industry
This book presents the Technology Adoption Life Cycle - the familiar bell shaped curve. This has been the marketing model of choice for the high tech industry. The cycle begins with innovators and moves to early adopters, early majority, late majority, and laggards. There is a vast “chasm” between the early adopters and the early majority and navigating it is vital for technology firms to succeed.