Nonfiction » Business & Economics » Industries / computer industry

Book Summary: Inside The Tornado by Geoffrey A. Moore
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Price: $2.99 USD. Words: 840. Language: English. Published: March 10, 2015. Category: Nonfiction » Business & Economics » Industries / computer industry
This work offers a SUMMARY of the book "INSIDE THE TORNADO" originally written by GEOFFREY A. MOORE. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. Moore details various marketing strategies that will teach marketers how reach these customers.
Business Analysis for Leaders: 5 Key Steps to Establish a Successful, Effective Enterprise Using the SPIRE Framework
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Price: $12.25 USD. Words: 19,020. Language: English. Published: January 6, 2015. Category: Nonfiction » Business & Economics » Industries / computer industry
Business Analysis for Leaders intends to help readers understand and address the challenges that leaders face within business analysis. Shahied Joseph introduces The SPIRE Business Analysis Leadership Framework™, which is a powerful way to lead and manage a business analysis team.
Book Summary: Crossing The Chasm by Geoffrey A. Moore
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Price: $2.99 USD. Words: 380. Language: English. Published: April 15, 2014. Category: Nonfiction » Business & Economics » Industries / computer industry
This book presents the Technology Adoption Life Cycle - the familiar bell shaped curve. This has been the marketing model of choice for the high tech industry. The cycle begins with innovators and moves to early adopters, early majority, late majority, and laggards. There is a vast “chasm” between the early adopters and the early majority and navigating it is vital for technology firms to succeed.
El Informe Android
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Series: El Espectador Digital, Book 2. Price: $7.49 USD. Words: 18,220. Language: Spanish. Published: October 24, 2013. Category: Nonfiction » Business & Economics » Industries / computer industry
El Informe Android es el análisis más completo y exhaustivo del mercado de tablets, smartphones y PC del momento. En sus páginas se describe el negocio que hay detrás de los dispositivos Post-PC y las compañías y ecosistemas que más se están beneficiando en esta nueva era de la informática: Apple y Google. Un estudio excelente para comprender el cambio de Era en el que estamos.
Apple and Samsung: A Love Story
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Price: $0.99 USD. Words: 8,210. Language: English. Published: December 25, 2012. Category: Nonfiction » Business & Economics » Industries / computer industry
Apple is a special company. There is no doubt about that. There is much about it that has taken it to incredible heights. The cash hoard, the Apple Stores, the marketing cachet. It all makes for an incredibly dangerous competitor. But every company has a yin to its yang, and for Apple that is Samsung Electronics. In here, we look at this company's fierce push into the smartphone industry.