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Exceeding Expectations: How Yelp! Can Help
By Heather McNeil
Price: $9.99 USD. Words: 7,630. Language: English. Published: February 15, 2014. Category: Nonfiction » Travel » Travel - Reference
Never in the history of the restaurant business has the diner wielded more power. As a result of explosive review sites such as Yelp, your customer can now be your best brand champion or your worst nightmare. This book will teach you how to leverage your reputation in the online world while ensuring that the last word heard about your restaurant is yours.