Nonfiction » Business & Economics » Corporate & business history

The Maker's Mark Story: From Dream to Major Brand in Two Generations
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Price: $2.99 USD. Words: 11,030. Language: English. Published: September 30, 2013. Category: Nonfiction » Business & Economics » Corporate & business history
A long-time businessman and business journalist, Joel Whitaker has created a memorable tale of an American family entrepreneurship at its best that flows along at a good clip and with elegant simplicity, with plenty of delightful drolleries along the way. Readers will discover the secret behind Maker's Mark's success and what they will see if they visit the distillery.
A is for Apple and Steve Jobs as Avatar
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You set the price! Words: 1,720. Language: English. Published: June 4, 2013. Category: Essay » Business
First in a series of "Osho's Alphabet," this is an homage to Steve Jobs, founder of Apple, Inc., who exemplified Osho's teaching about not post-poning life. "A is for Apple and Steve Jobs as Avatar" is a reflection upon the mysterious last words of Jobs, a man who could have been a guru in corporate camouflage, for certainly he expressed the inner freedom of avatar consciousness in business.
McDonald's 1996
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Price: $0.99 USD. Words: 3,470. Language: English. Published: April 7, 2013. Category: Nonfiction » Business & Economics » Corporate & business history
The world famous American original! The history of McDonald's from the first burger flip inception to its disastrous roll out of the Arch Deluxe. A truly American success story.