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Consumer Buying Behaviour & Integtrated Marketing Communications
Price: $3.99 USD. Words: 53,870. Language: English. Published: October 17, 2016. Categories: Nonfiction » Education & Study Guides » Administration / general
Organizations in both the private and public sectors have learned that communicating effectively and efficiently with their target audiences is critical to their success.In the past few years, so much has changed in the field of marketing like the increasing role of the Internet, the emphasis on relationship marketing and business partnerships in the channel of distribution, and the concept of IMC