Nonfiction » Social Science » Research

People Aren’t Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design
Price: $2.00 USD. Words: 15,430. Language: English. Published: October 27, 2016. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Social Science » Research
People Aren't Robots is an easy to read book that will help marketers, brand managers, and advertising executives create great questionnaires and collect high quality data. It demonstrates how to treat the people who answer questionnaires not as robots but rather than as fallible, imperfect people. Topics include screeners, data quality, and more.
Actionable Evaluation Basics: Getting succinct answers to the most important questions [minibook]
Price: $7.99 USD. Words: 8,570. Language: English. Published: October 7, 2012. Categories: Nonfiction » Social Science » Methodology, Nonfiction » Social Science » Research
(5.00 from 4 reviews)
Avoid getting lost in indicators, measures, and analysis methods; use this guide to get clear, well-reasoned, insightful answers to the most important questions. Great tips for reporting that is succinct and straight-to-the-point without falling into the trap of oversimplification. This easy-to-read, informative minibook gives a practical overview of 6 elements essential for actionable evaluation.

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