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People Aren’t Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design
Price: $2.00 USD. Words: 11,930. Language: English. Published: October 27, 2016. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Statistics
People Aren't Robots is an easy to read book that will help marketers, brand managers, and advertising executives create great questionnaires and collect high quality data. It demonstrates how to treat the people who answer questionnaires not as robots but rather than as fallible, imperfect people. Topics include screeners, data quality, and more.