Nonfiction » Business & Economics » Public relations

January 2013 LEEP Calendar Single
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Price: Free! Words: 12,100. Language: English. Published: July 24, 2012 by Laura Dawn Lewis. Category: Nonfiction » Business & Economics » Marketing
Covering the national and international events for the US, UK, Canadian and Australian markets, the January 2013 LEEP Calendar single includes the holidays, events and promotions for January 2013. These are listed alphabetically with URLs, visually, chronologically and in 48 subject categories. It is an abridged version of the full LEEP calendar.
Link Building Is Dead. Long Live Link Building!
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Price: Free! Words: 26,530. Language: English. Published: September 10, 2013. Category: Nonfiction » Business & Economics » Marketing
If you want to come up in the Google search results you must know how to properly build links to your Web site. There is no other way to achieve SEO success. This book shows you how to succeed with link building in an era when Google is aggressively flushing sites from its index that are trying to artificially inflate their search rankings. This book shows you how to do link building correctly.
Hello Reputation: We Trust People. We Remember Stories. We Buy Experiences.
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Price: Free! Words: 39,740. Language: English. Published: December 6, 2013. Category: Nonfiction » Business & Economics » Public relations
(4.00 from 1 review)
It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each technique and examples of implementation by some of the most popular online personalities.
Rekindling Stakeholder Outreach: Leveraging the e-reader format for effective outreach and communication
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Price: Free! Words: 5,830. Language: English. Published: July 20, 2012. Category: Nonfiction » Business & Economics » Business communication / general
The rapidly growing e-reader format offers tremendous potential for conducting effective stakeholder outreach and communication work. This e-book highlights stakeholder outreach and “inreach” opportunities offered by the e-reader format, enabling companies, trade associations, advocacy groups and other entities to engage and inform their constituencies at virtually no incremental cost.
Telephone (or Email) Customer Service
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Price: Free! Words: 2,200. Language: English. Published: March 31, 2012. Category: Nonfiction » Business & Economics » Customer relations
Quick tips for keeping your customers satisfied and returning year after year.
Top Secrets for Doing Your Own PR
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Price: $2.99 USD. Words: 28,950. Language: English. Published: November 10, 2009. Category: Nonfiction » Business & Economics » Public relations
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.
How to Get Free Publicity
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Price: $0.99 USD. Words: 19,810. Language: English. Published: April 5, 2010. Category: Nonfiction » Business & Economics » Public relations
Every business, organisation or venture needs some kind of publicity. If you’re a speaker, trainer, sales person, self-employed or a committee chair, the proven tips in this book can save you thousands in advertising dollars. For a simple way to sort out your strategy, this practical, fun book is a must.
The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism
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Price: $0.99 USD. Words: 17,530. Language: English. Published: December 4, 2010 by XSG Media. Category: Nonfiction » Business & Economics » Public relations
By Bob Conrad, PhD, APR. An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies.
Handbook of PR essentials
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Price: Free! Words: 940. Language: English. Published: April 7, 2013. Category: Nonfiction » Business & Economics » Public relations
A small pocket guide to the World of Public Relations. The answer to anyone who's ever asked the questions - What is Public Relations? or Why PR?
Free Report - 7 Tips For Working With Journalists And The Media
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Price: Free! Words: 1,420. Language: English. Published: September 25, 2012. Category: Nonfiction » Business & Economics » Marketing
(5.00 from 1 review)
The phone rings and it’s a journalist wanting a comment or some background information; what do you do next? These 7 quick tips will help you remain calm and in control of the situation; and if you’re in control you can derive maximum benefit from the encounter.
Customer Service How I See
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Price: Free! Words: 2,990. Language: English. Published: December 6, 2013. Category: Nonfiction » Business & Economics » Public relations
This book is all about how to deal with customers with simple techniques on calls.
Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business
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Series: The Dynamic Manager Handbooks, Book 7. Price: $0.99 USD. Words: 6,190. Language: English. Published: March 31, 2011. Category: Nonfiction » Business & Economics » Public relations
You don’t need big advertising budgets to create awareness for your company. Solid public relations techniques, promotions that attract media attention, even self-managed speaking tours and sports team sponsorships can generate attention, convey your message, and put you at the top of the customer’s mind.
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
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Price: $2.99 USD. Words: 5,150. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Public relations
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
How to Manage Your PR
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Price: $2.99 USD. Words: 2,690. Language: English. Published: January 13, 2012. Category: Nonfiction » Business & Economics » Small business and entrepreneurship
Entrepreneurs Brief Guide - How to Manage Your PR. In 30 minutes, learn how to: (a) Define your need for PR, (b) Approach the media and sell your story, (c) Come up with new ways to reach your audience and (d) Format your press release.
The Hummingbird Effect: A Journey to Confidence
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Price: $0.99 USD. Words: 12,390. Language: English. Published: November 3, 2011. Category: Nonfiction » Self-improvement » Motivation and inspiration
You deserve a confident life. Bob Danzig, who taught The Confidence Course at the University of New York City for seven years, has infused all the key tools to enhance your confidence into a warm, memorable fable – the Hummingbird Effect: A Journey to Confidence.
The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name
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Price: $2.99 USD. Words: 6,130. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Marketing
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.
Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer
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Price: $2.99 USD. Words: 62,310. Language: English. Published: May 1, 2013 by Aauvi House Publishing Group. Category: Nonfiction » Business & Economics » Public relations
There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.
Swimming Through Promotion Levels
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Price: $0.99 USD. Words: 7,210. Language: English. Published: July 20, 2013. Category: Nonfiction » Business & Economics » Public relations
Anyone who works for themselves, from an author to the corner bakery can learn to take their business to the next level with Lori Soard’s Swimming through Promotion Levels. This programs consists of six different levels that the reader follows from beginning to end. If you’ve been looking for a solid promotional plan to get the word out about what you do, then this book will help you plan out your
Effective Use of Press Releases for Authors
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Price: $0.99 USD. Words: 4,090. Language: English. Published: April 11, 2014. Category: Nonfiction » Business & Economics » Public relations
Online press releases offer authors many benefits. Routine use of press releases helps authors build their networks, gain credibility, improve search engine traffic, and yes sell more books. In this report indie author Tracy Falbe reveals how she has used press releases to support her publishing business and explains how they integrate with other marketing efforts.
How To Get a Website Name and Install a WordPress Blog In Minutes!
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Price: $2.99 USD. Words: 1,410. Language: English. Published: January 21, 2013. Category: Nonfiction » Computers and Internet » Blogging
Do you want to have your Website up and running your blog in minutes? This concise, step-by-step and to-the-point guide shows you how to register a Website name and install a WordPress blog on it in minutes, with our Web hosting company of choice! *Bonus: a discount code for a month of Web hosting free!