Nonfiction » Business & Economics » Public relations

Trash Proof News Releases
Price: $4.99 USD. Words: 70,670. Language: English. Published: November 12, 2009. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
(5.00 from 2 reviews)
Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.
The 10-Minute PR Checklist - Earn the Publicity You Deserve
Price: $5.99 USD. Words: 7,900. Language: English. Published: May 7, 2011. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
(4.89 from 9 reviews)
This brainstorming checklist helps entrepreneurs and business managers leverage the power of public relations to earn better press coverage. Learn how to plan and implement a more effective public relations strategy.
Link Building Is Dead. Long Live Link Building!
Price: $4.95 USD. Words: 26,530. Language: English. Published: September 10, 2013. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
If you want to come up in the Google search results you must know how to properly build links to your Web site. There is no other way to achieve SEO success. This book shows you how to succeed with link building in an era when Google is aggressively flushing sites from its index that are trying to artificially inflate their search rankings. This book shows you how to do link building correctly.
January 2013 LEEP Calendar Single
Price: Free! Words: 12,100. Language: English. Published: July 24, 2012 by Laura Dawn Lewis. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
Covering the national and international events for the US, UK, Canadian and Australian markets, the January 2013 LEEP Calendar single includes the holidays, events and promotions for January 2013. These are listed alphabetically with URLs, visually, chronologically and in 48 subject categories. It is an abridged version of the full LEEP calendar.
Hello Reputation: We Trust People. We Remember Stories. We Buy Experiences.
Price: Free! Words: 39,740. Language: English. Published: December 6, 2013. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
(4.00 from 1 review)
It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each technique and examples of implementation by some of the most popular online personalities.
Rekindling Stakeholder Outreach: Leveraging the e-reader format for effective outreach and communication
Price: Free! Words: 5,830. Language: English. Published: July 20, 2012. Categories: Nonfiction » Business & Economics » Business communication / general, Nonfiction » Business & Economics » Public relations
The e-reader format for mobile devices offers tremendous potential for conducting effective stakeholder outreach and communication work. This e-book highlights stakeholder outreach and “inreach” opportunities offered by the e-reader format, enabling companies, trade associations, advocacy groups and other entities to engage and inform their constituencies at virtually no incremental cost.
Telephone (or Email) Customer Service
Price: Free! Words: 2,200. Language: English. Published: March 31, 2012. Categories: Nonfiction » Business & Economics » Customer relations, Nonfiction » Business & Economics » Public relations
Quick tips for keeping your customers satisfied and returning year after year.
Handbook of PR essentials
Price: Free! Words: 940. Language: English. Published: April 7, 2013. Categories: Nonfiction » Business & Economics » Public relations
A small pocket guide to the World of Public Relations. The answer to anyone who's ever asked the questions - What is Public Relations? or Why PR?
Free Report - 7 Tips For Working With Journalists And The Media
Price: Free! Words: 1,420. Language: English. Published: September 25, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
(5.00 from 1 review)
The phone rings and it’s a journalist wanting a comment or some background information; what do you do next? These 7 quick tips will help you remain calm and in control of the situation; and if you’re in control you can derive maximum benefit from the encounter.
Top Secrets for Doing Your Own PR
Price: $2.99 USD. Words: 28,950. Language: English. Published: November 10, 2009. Categories: Nonfiction » Business & Economics » Public relations
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.
How to Get Free Publicity
Price: $3.99 USD. Words: 21,560. Language: English. Published: April 5, 2010. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Every business, organisation or venture needs some kind of publicity. If you’re a speaker, trainer, sales person, self-employed or a committee chair, the proven tips in this book can save you thousands in advertising dollars, as it did for the author. No matter what your level of experience, for a simple way to sort out your strategy, this practical, fun book is a must.
The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism
Price: $0.99 USD. Words: 17,520. Language: English. Published: December 4, 2010 by Conrad Communications LLC. Categories: Nonfiction » Business & Economics » Public relations
By Bob Conrad, PhD, APR. An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies.
Customer Service How I See
Price: Free! Words: 2,990. Language: English. Published: December 6, 2013. Categories: Nonfiction » Business & Economics » Public relations
This book is all about how to deal with customers with simple techniques on calls.
Top Secrets for Using LinkedIn to Promote Your Business or Yourself
Price: $3.99 USD. Words: 29,940. Language: English. Published: April 27, 2010. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.
The Art of Marketing and PR
Price: Free! Words: 14,920. Language: English. Published: January 21, 2015 by Brand Now. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
Marketing & PR is an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing & PR consultants guiding you in mastering this art. The multicultural authors share Marketing & PR tips, tactics and best practices to grow your business. You'll learn to successfully: • Create PR events • Craft marketing plans • And much, much more
2012 Event, Editorial & Promotional Calendar
Series: LEEP Calendar, 2012. Price: $0.99 USD. Words: 66,490. Language: English. Published: May 17, 2011 by Laura Dawn Lewis. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Created specifically for journalists, publishers, media planners, business owners, PR and marketing professionals the 2012 Event, Editorial & Promotional calendar contains over 2200 holidays, events, promotions, historical dates and religious observances arranged visually, alphabetically, chronologically and by category. Includes link to download 21 X 32 printed calendar for walls.
Bang! Writing with Impact
Price: $6.67 USD. Words: 20,610. Language: English. Published: July 20, 2010. Categories: Nonfiction » Reference » Writing skills, Nonfiction » Business & Economics » Public relations
BANG! Writing with Impact is THE guide for writing with impact. Don't waste your time on books that spend pages and pages on how people have used strategies, the reason why impact is important, the history of writing, or similar meaningless information. Bang! is for people who have work to do. This book tells you how to do exactly what you are trying to do: make your readers pay attention.
Pistols to Press: Lessons on Communication From an FBI Agent and Spokesman
Price: $9.99 USD. Words: 35,120. Language: English. Published: January 18, 2012. Categories: Nonfiction » True Crime » Nonviolent, Nonfiction » Business & Economics » Public relations
Pistols to Press is about Jeff Lanza’s career as an FBI Special Agent and his transition to one of the Bureau’s most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and Connie Chung - provide powerful lessons to help the reader become a more effective communicator.
One Dish Wonder: A Simple Recipe to Manage Communication Risks
Price: $7.99 USD. Words: 9,110. Language: English. Published: October 10, 2011 by We Green Solutions. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome. Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. An indispensable guide for anybody in business.
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
Price: $2.99 USD. Words: 5,130. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Advertising
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.

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