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Nonfiction » Business & Economics » Public relations

Strategic Financial Planning for Public Sector Services
Series: Essential Skills for the Public Sector. Price: $9.99 USD. Words: 20,330. Language: English. Published: March 25, 2019 by Lascelles Hussey & Jennifer Bean. Categories: Nonfiction » Business & Economics » Public relations
This book is one of a series of books entitled “Essential Skills for the Public Sector”. It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money.
Crisis Com
Price: Free! Words: 55,650. Language: English. Published: January 22, 2019 by Gary Ralph. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Business communication / general
The best book on communicating in a crisis. Crisis Com helps you to understand crises that hit organizations including corporations, non-profits, charities, institutions, governments and other organizations. Crisis Com tells you how to predict crises so you can avoid them. It helps you prepare for crises you cannot avoid. It takes you step by step through managing a crisis. It's a must for execs..
Personal Branding Mastery for Entrepreneurs
Price: $2.99 USD. Words: 56,280. Language: English. Published: August 22, 2017 by Evolve Global Publishing. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » Public relations
From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.
Be More Popular
Price: $6.64 USD. Words: 24,330. Language: English. Published: May 6, 2017. Categories: Nonfiction » Business & Economics » Small business & entrepreneurship, Nonfiction » Business & Economics » Public relations
Marketing 101 for startups means you must attract early adopters, your community of true fans. This easy-to-follow book offers the information and action steps you need to market your business. Working from the inside - beginning with your personal mission - you'll see how to develop your message in advertising, blogs, email newsletters, and in social media to reach your best customers.
121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz
Price: $2.97 USD. Words: 20,240. Language: English. Published: December 13, 2016. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz is one giant chapter filled with 121, down-and-dirty, completely effective and usually free tips and ideas on how to build PR, marketing and buzz for absolutely anything.
From P.O.W. to C.E.O.
Price: $7.99 USD. Words: 62,840. Language: English. Published: November 24, 2015 by van Horton Books. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Biography » Business biography
As a newly liberated POW of the Japanese, Loet Velmans returned from the Far East to Europe, and shortly thereafter set out for the U.S., where he was hired by John Hill, the founder of Hill & Knowlton, America’s largest PR firm. In telling the story of his rise to the position of Chairman and CEO of Hill & Knowlton, Velmans shares his unique perspective on the “culture gap” between nations.
Facing the Media
Price: $5.00 USD. Words: 38,400. Language: English. Published: February 2, 2015 and represented by Maoli Media Private Limited. Categories: Nonfiction » Business & Economics » Business communication / meetings & presentations, Nonfiction » Business & Economics » Public relations
When the media wants to talk to you, you can't run and you can't hide. All you can do is prepare. Media interviews can be intimidating. Facing the unknown can be unnerving. The root cause for fear is that you exercise no control. Remember, you have zero control on what the media asks. But you do have 100% control over what you answer. But for that you need to know how.
Hello Reputation: We Trust People. We Remember Stories. We Buy Experiences.
Price: Free! Words: 39,740. Language: English. Published: December 6, 2013. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
(4.00 from 1 review)
It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each technique and examples of implementation by some of the most popular online personalities.
How To Get A Job In PR
Price: $7.99 USD. Words: 54,960. Language: English. Published: December 3, 2013. Categories: Nonfiction » Business & Economics » Careers / job hunting, Nonfiction » Business & Economics » Public relations
An industry insider's guide to getting your first job in PR.
Link Building Is Dead. Long Live Link Building!
Price: $4.95 USD. Words: 26,530. Language: English. Published: September 10, 2013. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
If you want to come up in the Google search results you must know how to properly build links to your Web site. There is no other way to achieve SEO success. This book shows you how to succeed with link building in an era when Google is aggressively flushing sites from its index that are trying to artificially inflate their search rankings. This book shows you how to do link building correctly.
Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer
Price: $2.99 USD. Words: 62,310. Language: English. Published: May 1, 2013 by Aauvi House Publishing Group. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Entertainment » Celebrity culture
There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.
Relations Presse - Les 3 clés de la communication aux médias
Price: $6.00 USD. Words: 48,950. Language: French. Published: February 27, 2013. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Les clés pour réussir sa communication aux médias
Break Out of PR Prison
Price: $9.99 USD. Words: 74,150. Language: English. Published: December 6, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis, shows organizations how to create premier content that enhances reputations, how to vaccinate themselves against crises, and how to measure their content creations for success.
Publicity for Marketing Business to Business
Price: $4.40 USD. Words: 41,180. Language: British English. Published: November 22, 2012. Categories: Nonfiction » Business & Economics » Marketing / multilevel, Nonfiction » Business & Economics » Public relations
Complete publicity/marketing guide for all B2B firms worldwide. Writing press releases is much acclaimed by editors. Included: press functions, PR, photography, media contacts, newsletters, social media, direct mail, newsletters, print, graphic design, advertising etc. A must for all marketing/publicity managers anywhere.
Managing the Media in a Crisis
Price: $9.99 USD. Words: 26,380. Language: English. Published: November 5, 2012. Categories: Nonfiction » Business & Economics » Public relations
This book provides a complete guide to managing the media in a crisis. It covers the importance of readiness through simulation practice as well as how to control media interactions should the decision be made to engage the media. Full of examples of question management and dealing with difficult situations, it is a must read for crisis managers! It is provided in both English and Japanese.
Pistols to Press: Lessons on Communication From an FBI Agent and Spokesman
Price: $9.99 USD. Words: 35,120. Language: English. Published: January 18, 2012. Categories: Nonfiction » True Crime » Nonviolent, Nonfiction » Business & Economics » Public relations
Pistols to Press is about Jeff Lanza’s career as an FBI Special Agent and his transition to one of the Bureau’s most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and Connie Chung - provide powerful lessons to help the reader become a more effective communicator.
PRoactive: The Public Relations Job Hunter's Guide
Price: $9.98 USD. Words: 53,300. Language: English. Published: November 6, 2011. Categories: Nonfiction » Career Guides » Sales & Marketing, Nonfiction » Business & Economics » Public relations
Having trouble finding a real PR job? PR job openings are up 93% and social media openings grew by 307%. Get tips on resumes, online portfolios, social media networking and best PR jobs sites. Learn how to build a personal job search strategy that will help you find and win a job in public relations whether you're a student, PR pro, journalist or business person looking to succeed in PR.
Bang! Writing with Impact
Price: $6.67 USD. Words: 20,610. Language: English. Published: July 20, 2010. Categories: Nonfiction » Reference » Writing skills, Nonfiction » Business & Economics » Public relations
BANG! Writing with Impact is THE guide for writing with impact. Don't waste your time on books that spend pages and pages on how people have used strategies, the reason why impact is important, the history of writing, or similar meaningless information. Bang! is for people who have work to do. This book tells you how to do exactly what you are trying to do: make your readers pay attention.
Top Secrets for Using LinkedIn to Promote Your Business or Yourself
Price: $3.99 USD. Words: 29,940. Language: English. Published: April 27, 2010. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.
How to Get Free Publicity
Price: $3.99 USD. Words: 21,560. Language: English. Published: April 5, 2010. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Every business, organisation or venture needs some kind of publicity. If you’re a speaker, trainer, sales person, self-employed or a committee chair, the proven tips in this book can save you thousands in advertising dollars, as it did for the author. No matter what your level of experience, for a simple way to sort out your strategy, this practical, fun book is a must.

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