Nonfiction » Business & Economics » Public relations

Managing the Media in a Crisis
Price: $9.99 USD. Words: 26,380. Language: English. Published: November 5, 2012. Categories: Nonfiction » Business & Economics » Public relations
This book provides a complete guide to managing the media in a crisis. It covers the importance of readiness through simulation practice as well as how to control media interactions should the decision be made to engage the media. Full of examples of question management and dealing with difficult situations, it is a must read for crisis managers! It is provided in both English and Japanese.
Media Savvy, Media Success!
Price: $9.99 USD. Words: 3,230. Language: English. Published: October 25, 2012. Categories: Nonfiction » Business & Economics » Public relations
Media Savvy, Media Success! is a handbook for smart, effective communication with the news media.
Free Report - 7 Tips For Working With Journalists And The Media
Price: Free! Words: 1,420. Language: English. Published: September 25, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
(5.00 from 1 review)
The phone rings and it’s a journalist wanting a comment or some background information; what do you do next? These 7 quick tips will help you remain calm and in control of the situation; and if you’re in control you can derive maximum benefit from the encounter.
How to Create a Media Kit for your Business
Price: $4.99 USD. Words: 7,470. Language: English. Published: September 25, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
Boost your marketing and advertising with the power of FREE editorial. Every business and every professional can benefit from positive exposure in the media. Even work-from-home, one-person businesses MUST HAVE the media as a part of their marketing mix. Radio, television, newspapers, magazines, social media, blogs; all could be looking for your expertise. Includes useful online resources.
You Are a Star, General Secretary: This will make you shine brighter
Price: $2.99 USD. Words: 1,660. Language: English. Published: September 7, 2012. Categories: Nonfiction » Business & Economics » Public relations
From a Parent-Teacher’s meet to Corporate Board Conglomerations: You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do you start? How to make the whole meeting look elegant? Yours is a Sweat and Tension filled job. Not anymore!
2013 Q-LEEP Calendar: 1st Quarter
Price: $3.99 USD. Words: 26,320. Language: English. Published: July 24, 2012 by Laura Dawn Lewis. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
Covering the national and international events for the US, UK, Canadian and Australian markets, the 2013 QLEEP Calendar includes the holidays, events and promotions for January, February & March 2013. These are listed alphabetically with URLs, visually, chronologically and in 48 subject categories. It is an abridged version of the full LEEP calendar.
January 2013 LEEP Calendar Single
Price: Free! Words: 12,100. Language: English. Published: July 24, 2012 by Laura Dawn Lewis. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
Covering the national and international events for the US, UK, Canadian and Australian markets, the January 2013 LEEP Calendar single includes the holidays, events and promotions for January 2013. These are listed alphabetically with URLs, visually, chronologically and in 48 subject categories. It is an abridged version of the full LEEP calendar.
Rekindling Stakeholder Outreach: Leveraging the e-reader format for effective outreach and communication
Price: Free! Words: 5,830. Language: English. Published: July 20, 2012. Categories: Nonfiction » Business & Economics » Business communication / general, Nonfiction » Business & Economics » Public relations
The rapidly growing e-reader format offers tremendous potential for conducting effective stakeholder outreach and communication work. This e-book highlights stakeholder outreach and “inreach” opportunities offered by the e-reader format, enabling companies, trade associations, advocacy groups and other entities to engage and inform their constituencies at virtually no incremental cost.
The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name
Price: $2.99 USD. Words: 6,130. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
Price: $2.99 USD. Words: 5,150. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Advertising
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
Come Vincere i Conflitti - Cambiare per Crescere
Price: $5.99 USD. Words: 8,580. Language: Italian. Published: June 9, 2012 by ALVIS International Editions. Categories: Nonfiction » Self-improvement » Personal Growth / Success, Nonfiction » Business & Economics » Public relations
Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti.
Publicity Tactics: Insights on Creating Lucrative Media Buzz
Price: $9.99 USD. Words: 19,870. Language: English. Published: May 26, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Small business and entrepreneurship
Get noticed. Earn your 15 1/2 minutes of fame. Spread the word far and wide. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage
Price: $4.99 USD. Words: 4,970. Language: English. Published: May 7, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Non-profit business
Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective press release.
Telephone (or Email) Customer Service
Price: Free! Words: 2,200. Language: English. Published: March 31, 2012. Categories: Nonfiction » Business & Economics » Customer relations, Nonfiction » Business & Economics » Public relations
Quick tips for keeping your customers satisfied and returning year after year.
Pistols to Press: Lessons on Communication From an FBI Agent and Spokesman
Price: $9.99 USD. Words: 35,120. Language: English. Published: January 18, 2012. Categories: Nonfiction » True Crime » Nonviolent, Nonfiction » Business & Economics » Public relations
Pistols to Press is about Jeff Lanza’s career as an FBI Special Agent and his transition to one of the Bureau’s most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and Connie Chung - provide powerful lessons to help the reader become a more effective communicator.
How to Manage Your PR
Price: $2.99 USD. Words: 2,690. Language: English. Published: January 13, 2012. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Public relations
Entrepreneurs Brief Guide - How to Manage Your PR. In 30 minutes, learn how to: (a) Define your need for PR, (b) Approach the media and sell your story, (c) Come up with new ways to reach your audience and (d) Format your press release.
American Petroleum Worldwide Oil
Price: $0.99 USD. Words: 15,260. Language: English. Published: December 20, 2011. Categories: Nonfiction » Business & Economics » Public relations
Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers don't instruct students on the role of oil in school. Parents assume children will learn about oil by driving a car or pouring oil.
PRoactive: The Public Relations Job Hunter's Guide
Price: $9.98 USD. Words: 53,300. Language: English. Published: November 6, 2011. Categories: Nonfiction » Career Guides » Sales and Marketing, Nonfiction » Business & Economics » Public relations
Having trouble finding a real PR job? PR job openings are up 93% and social media openings grew by 307%. Get tips on resumes, online portfolios, social media networking and best PR jobs sites. Learn how to build a personal job search strategy that will help you find and win a job in public relations whether you're a student, PR pro, journalist or business person looking to succeed in PR.
The Hummingbird Effect: A Journey to Confidence
Price: $0.99 USD. Words: 12,390. Language: English. Published: November 3, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration, Nonfiction » Business & Economics » Public relations
You deserve a confident life. Bob Danzig, who taught The Confidence Course at the University of New York City for seven years, has infused all the key tools to enhance your confidence into a warm, memorable fable – the Hummingbird Effect: A Journey to Confidence.
One Dish Wonder: A Simple Recipe to Manage Communication Risks
Price: $7.99 USD. Words: 9,110. Language: English. Published: October 10, 2011 by We Green Solutions. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome. Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. An indispensable guide for anybody in business.