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Game Face: Mastering the Media Interview, 19 Cautionary Tales by Bodine Williams
Price: $9.95 USD. Words: 59,300. Language: English. Published: April 13, 2016. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Business communication / meetings & presentations
Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. Public relations expert Bodine Williams introduces rules of conduct for speaking on the record. It’s the ultimate guide for any high-stakes Q&A— from a media or job interview to a stakeholder meeting.
SECRET POWER: Reveals the 5 supreme arts of influencing the behavior of the crowd by Le Tran Bao Phuong
Price: $7.00 USD. Words: 82,350. Language: English. Published: February 15, 2016. Categories: Nonfiction » Business & Economics » Public relations
The book Secret Power is about a type of power which could disseminate profoundly and form powerful thought, opinion or knowledge which in turn can be used to shape the attitude and influence the emotion of the crowd, thus directing the crowd’s behavior according to the will of the user. Phuong also shows us quite a few things about dark PR techniques (Dark Art) in business which are being used
From P.O.W. to C.E.O. by Loet Velmans
Price: $7.99 USD. Words: 62,840. Language: English. Published: November 24, 2015 by van Horton Books. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Biography » Business biography
As a newly liberated POW of the Japanese, Loet Velmans returned from the Far East to Europe, and shortly thereafter set out for the U.S., where he was hired by John Hill, the founder of Hill & Knowlton, America’s largest PR firm. In telling the story of his rise to the position of Chairman and CEO of Hill & Knowlton, Velmans shares his unique perspective on the “culture gap” between nations.
Facing the Media by Ravi Shyam & TJ Walker
Price: $5.00 USD. Words: 38,400. Language: English. Published: February 2, 2015 and represented by Maoli Media Private Limited. Categories: Nonfiction » Business & Economics » Business communication / meetings & presentations, Nonfiction » Business & Economics » Public relations
When the media wants to talk to you, you can't run and you can't hide. All you can do is prepare. Media interviews can be intimidating. Facing the unknown can be unnerving. The root cause for fear is that you exercise no control. Remember, you have zero control on what the media asks. But you do have 100% control over what you answer. But for that you need to know how.
Quyền Năng Bí ẩn (in Vietnamese) by Le Tran Bao Phuong
Price: $5.00 USD. Words: 154,110. Language: Vietnamese. Published: November 28, 2014. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Strategic planning
Phương tiết lộ cho chúng ta biết nhiều điều về các kĩ thuật PR đen trong kinh doanh đang được sử dụng để đánh lừa dư luận xã hội và tiêu diệt đối thủ, nhằm giúp chúng ta có thể tự nhận diện và tự bảo vệ mình trước chúng, từ đó tăng cường khả năng kiểm soát xã hội của chúng ta. Cách thức vận dụng Quyền năng Bí ẩn để định hình thái độ và chi phối cảm xúc của đám đông sẽ được trình bày chi tiết.
Hello Reputation: We Trust People. We Remember Stories. We Buy Experiences. by Agata Piekut
Price: Free! Words: 39,740. Language: English. Published: December 6, 2013. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing(4.00 from 1 review)
It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each technique and examples of implementation by some of the most popular online personalities.
How To Get A Job In PR by Sarah Stimson
Price: $7.99 USD. Words: 54,960. Language: English. Published: December 3, 2013. Categories: Nonfiction » Business & Economics » Careers / job hunting, Nonfiction » Business & Economics » Public relations
An industry insider's guide to getting your first job in PR.
Small Business Marketing by Robert D Hastings
Price: $14.95 USD. Words: 41,470. Language: English. Published: November 24, 2013. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
Small Business marketing offers a helpful insight into the needs of small business to market in a cost-effective way whilst gaining the best result for the expenditure. Small Business Marketing lists a range of instructional chapters on marketing including Web, Social Media, the 5 'P's of Marketing, low cost hints on getting a result for a small outlay, how to price and how to build a market plan.
Link Building Is Dead. Long Live Link Building! by Sage Lewis
Price: $4.95 USD. Words: 26,530. Language: English. Published: September 10, 2013. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
If you want to come up in the Google search results you must know how to properly build links to your Web site. There is no other way to achieve SEO success. This book shows you how to succeed with link building in an era when Google is aggressively flushing sites from its index that are trying to artificially inflate their search rankings. This book shows you how to do link building correctly.
The Betrayal of Democracy by George Potomac
Price: $10.99 USD. Words: 201,120. Language: English. Published: August 29, 2013 by Bookpal Australia. Categories: Nonfiction » Business & Economics » Public relations
The few who understand the system, will either be so interested in its profits, or so dependent on its favours that there will be no opposition from that class (politicians) while on the other hand, the great body of people, mentally incapable of comprehending the tremendous advantages...
Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer by Collin Miles
Price: $2.99 USD. Words: 62,310. Language: English. Published: May 1, 2013 by Aauvi House Publishing Group. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Entertainment » Celebrity culture
There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.
Relations Presse - Comment obtenir l'attention des médias - Comment se faire aimer des journalistes by Daniel Ichbiah
Price: $6.66 USD. Words: 48,950. Language: French. Published: February 27, 2013. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Un guide sur les Relations Presse qui explique les erreurs à éviter, quand il faut communiquer et quand il est préférable de ne pas le faire, si l'on veut obtenir l'attention des médias et aussi se faire aimer des journalistes !
Break Out of PR Prison by Nick Winkler
Price: $9.99 USD. Words: 74,150. Language: English. Published: December 6, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis, shows organizations how to create premier content that enhances reputations, how to vaccinate themselves against crises, and how to measure their content creations for success.
Publicity for Marketing Business to Business by Alan Godfrey
Price: $4.40 USD. Words: 41,180. Language: British English. Published: November 22, 2012. Categories: Nonfiction » Business & Economics » Marketing / multilevel, Nonfiction » Business & Economics » Public relations
Complete publicity/marketing guide for all B2B firms worldwide. Writing press releases is much acclaimed by editors. Included: press functions, PR, photography, media contacts, newsletters, social media, direct mail, newsletters, print, graphic design, advertising etc. A must for all marketing/publicity managers anywhere.
Managing the Media in a Crisis by David Wagner
Price: $9.99 USD. Words: 26,380. Language: English. Published: November 5, 2012. Categories: Nonfiction » Business & Economics » Public relations
This book provides a complete guide to managing the media in a crisis. It covers the importance of readiness through simulation practice as well as how to control media interactions should the decision be made to engage the media. Full of examples of question management and dealing with difficult situations, it is a must read for crisis managers! It is provided in both English and Japanese.
Pistols to Press: Lessons on Communication From an FBI Agent and Spokesman by Jeff Lanza
Price: $9.99 USD. Words: 35,120. Language: English. Published: January 18, 2012. Categories: Nonfiction » True Crime » Nonviolent, Nonfiction » Business & Economics » Public relations
Pistols to Press is about Jeff Lanza’s career as an FBI Special Agent and his transition to one of the Bureau’s most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and Connie Chung - provide powerful lessons to help the reader become a more effective communicator.
PRoactive: The Public Relations Job Hunter's Guide by Jeff Domansky
Price: $9.98 USD. Words: 53,300. Language: English. Published: November 6, 2011. Categories: Nonfiction » Career Guides » Sales and Marketing, Nonfiction » Business & Economics » Public relations
Having trouble finding a real PR job? PR job openings are up 93% and social media openings grew by 307%. Get tips on resumes, online portfolios, social media networking and best PR jobs sites. Learn how to build a personal job search strategy that will help you find and win a job in public relations whether you're a student, PR pro, journalist or business person looking to succeed in PR.
Secrets of Great Public Speakers Exposed! by Dale Beaumont
Price: $19.95 USD. Words: 83,060. Language: English. Published: September 16, 2011. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Business biography
Would you like to dramatically increase your confidence and successfully communicate you message to large groups of people? If so, this book takes you up-close with fifteen of the best speakers that make hundreds of thousands of dollars ever year from their craft. Now you can discover all of their insider secrets and how you too can conquer your fear and become an exceptional public speaker!
2012 Event, Editorial & Promotional Calendar by Laura D Lewis
Series: LEEP Calendar, 2012. Price: $0.99 USD. Words: 66,490. Language: English. Published: May 17, 2011 by Laura Dawn Lewis. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Created specifically for journalists, publishers, media planners, business owners, PR and marketing professionals the 2012 Event, Editorial & Promotional calendar contains over 2200 holidays, events, promotions, historical dates and religious observances arranged visually, alphabetically, chronologically and by category. Includes link to download 21 X 32 printed calendar for walls.
Bang! Writing with Impact by David Bowman
Price: $6.67 USD. Words: 20,610. Language: English. Published: July 20, 2010. Categories: Nonfiction » Reference » Writing skills, Nonfiction » Business & Economics » Public relations
BANG! Writing with Impact is THE guide for writing with impact. Don't waste your time on books that spend pages and pages on how people have used strategies, the reason why impact is important, the history of writing, or similar meaningless information. Bang! is for people who have work to do. This book tells you how to do exactly what you are trying to do: make your readers pay attention.