Nonfiction » Business & Economics » Public relations

Apology for Erebus
Series: Interface: Essays, Cases and Stories for Use in Business Education. Price: Free! Words: 3,970. Language: English. Published: May 19, 2018. Categories: Essay » Business, Nonfiction » Business & Economics » Public relations
Looks at business apologising using the Air New Zealand TE901 Mount Erebus Disaster. This case was developed with business management students who decided whether or not the organisational apology was 'ethically acceptable'.
15 Domande sul Native Advertising
Series: 15 Domande. Price: Free! Words: 2,300. Language: Italian. Published: August 28, 2017. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Public relations
Continui a sentir parlare di native advertising ma non sei sicuro di sapere cos'è? Sei stanco di sentire il tuo capo parlare di content marketing, infliuencer advertising etc a rampazzo? La vita è troppo breve per essere gentili. Compra questo libro in versione cartacea e lasciaglielo sulla scrivania.
Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business
Series: The Dynamic Manager Handbooks, Book 7. Price: $0.99 USD. Words: 6,190. Language: English. Published: March 31, 2011. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
You don’t need big advertising budgets to create awareness for your company. Solid public relations techniques, promotions that attract media attention, even self-managed speaking tours and sports team sponsorships can generate attention, convey your message, and put you at the top of the customer’s mind.

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