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Nonfiction » Business & Economics » Marketing

Samenvatting van Robert Cialdini's De Kracht van Timing (Pre-suasion)
Series: De Cialdini collectie · Beïnvloeden Collectie · Psychologie collectie. Price: $2.99 USD. Words: 7,610. Language: Dutch. Published: January 27, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Social Science » Social psychology
Handige, 30 minuten Nederlandstalige samenvatting van Pre-suasion uit 2016. Sociaal-psycholoog Robert Cialdini legt uit wat het toppunt van overtuigen is en laat zien dat het geheim niet het bericht zelf is, maar het juiste moment net voordat het bericht wordt afgeleverd. Een uitgebreide serie studies en verslagen, van succesvolle reclamecampagnes tot oorlogspropaganda, illustreert zijn stelling.
Love-Based Copywriting System: A Step by Step Process to Master Writing Copy That Attracts, Inspires and Invites
Series: Love-Based Business. Price: $4.99 USD. Words: 28,730. Language: English. Published: April 28, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Reference » Writing skills
If you're a business owner, entrepreneur, expert, speaker, author, coach or consultant who would love to create marketing materials that attract, inspire and invite your ideal prospects to become ideal clients without sounding hype-y or sales-y, then this book may be exactly what you've been looking for.
Samenvatting van Philip Kotler's Marketing 4.0
Series: Beïnvloeden Collectie. Price: $1.49 USD. Words: 4,940. Language: Dutch. Published: February 16, 2018. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » E-commerce / internet marketing
Efficiënte, in 15 minuten te lezen samenvatting van het eind 2016 verschenen boek Marketing 4.0 van marketing-goeroe Philip Kotler. Marketing 4.0: Moving from Traditional to Digital is hèt handboek voor het nieuwe marketen, dat je de weg wijst in de verbonden wereld en het veranderende consumentenlandschap om effectiever meer klanten te bereiken. Ontdek de nieuwe regels van marketing. Val op en cr
Samenvatting van Jos Burgers' De Wet van Snuf
Series: Beïnvloeden Collectie. Price: $1.49 USD. Words: 3,960. Language: Dutch. Published: February 3, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Sales
Handige, 15-minuten samenvatting van dit best-verkochte managementboek uit 2014. Over het oorspronkelijke boek: Iedereen weet hoe het principe van wederkerigheid werkt: wat je geeft, krijg je terug. Een krachtig principe, dat vrijwel altijd en overal opgaat. Het helpt ons om onze omgeving op een positieve manier te beïnvloeden. Zodat we succesvoller zijn, thuis en op het werk.
The Little Book of Likes: Social Media for Small (and Very Small) Nonprofits
Series: For Small (And Very Small) Nonprofits, Social Media. Price: $8.99 USD. Words: 32,280. Language: English. Published: March 31, 2013. Categories: Nonfiction » Business & Economics » Non-profit business, Nonfiction » Business & Economics » Marketing
Revised and expanded in 2019! The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable.
Customer Service: The Dynamic Manager’s Handbook On How To Build Customer Loyalty
Series: The Dynamic Manager Handbooks, Book 12. Price: $2.99 USD. Words: 8,020. Language: English. Published: May 29, 2011. Categories: Nonfiction » Business & Economics » Small business & entrepreneurship, Nonfiction » Business & Economics » Marketing
Good customers are hard to find, but they are easy to lose. Keeping your current customers happy may be the most important marketing strategy for any small business owner. From small things like your telephone greeting to large ones like how you handle complaints, everything you and your staff does affects your customer relationships.
Overcoming Objections: The Dynamic Manager’s Handbook On How To Handle Sales Objections
Series: The Dynamic Manager Handbooks, Book 10. Price: $2.99 USD. Words: 9,950. Language: English. Published: May 24, 2011. Categories: Nonfiction » Business & Economics » Sales, Nonfiction » Business & Economics » Marketing
Many obstacles get in the way of closing a sale, but customer objections are the most prevalent. Whether dealing with ever-present price objections or the infuriating “maybe” obstacle, good sellers don’t try to win the argument, they work to win the sale. If you use a jujitsu approach—using the objection’s own weight and momentum to further your goals—you’ll close more sales.
Closing The Sale: The Dynamic Manager’s Handbook On How To Make Sales Happen
Series: The Dynamic Manager Handbooks, Book 9. Price: $2.99 USD. Words: 6,370. Language: English. Published: May 10, 2011. Categories: Nonfiction » Business & Economics » Sales, Nonfiction » Business & Economics » Marketing
Closing the sale is the most misunderstood of all the selling skills. It’s also probably the most over-rated. But there’s no mystery involved. Just make the goal of every sales call to leave a happy customer behind. If you concentrate on sound communication and long-term relationships, you’ll find it easy to ask for the order.
20 Steps for Start-Up Business Marketing
Series: Money Management · Success and Life. Price: $5.99 USD. Words: 10,760. Language: English. Published: November 5, 2013. Categories: Nonfiction » Business & Economics » Marketing
20 Steps for Start-Up Business Marketing is a basic instruction manual for getting your new business idea off to a running start. Increase your chances of success by understanding what it takes to make your gem of an idea thrive. Build a solid foundation and map your way to growth and prosperity by doing all the little things needed to help make your dream a reality.
Samenvatting van Robert Cialdini's Invloed
Series: De klassiekers collectie · Beïnvloeden Collectie · De Cialdini collectie · Psychologie collectie. Price: $4.49 USD. Words: 10,800. Language: Dutch. Published: May 23, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Social Science » Social psychology
Efficiënte, in 45 minuten te lezen Nederlandstalige samenvatting van Invloed, de klassieker uit 1984 die in 2013 geheel is herzien en nog aantrekkelijker is gemaakt met recente inzichten, onderzoeken en voorbeelden van beïnvloedingstechnieken. Het boek is een overzicht van de psychologie van ‘meegaandheid’ waarin we ontdekken welke factoren maken dat we (automatisch) ‘ja’ zeggen tegen een verzoek.
Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
Series: The Dynamic Manager Handbooks, Book 6. Price: $2.99 USD. Words: 7,210. Language: English. Published: March 31, 2011. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Consumerism
How do you compete with volume purchasing, minimum-wage labor, and massive advertising budgets? By giving your customers what they really want—personal service, attention to their needs, and a relationship they can trust. Practical case studies show how companies just like yours beat the big box retailer.
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Second Edition
Series: 123 eGuides. Price: $2.99 USD. Words: 18,660. Language: English. Published: July 28, 2011. Categories: Nonfiction » Business & Economics » Marketing
This updated Second Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.

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