Nonfiction » Business & Economics » Marketing

Consumer Behavior A Primer
Price: $4.99 USD. Words: 28,700. Language: English. Published: September 1, 2011. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.
The 10-Minute PR Checklist - Earn the Publicity You Deserve
Price: $6.99 $3.00 USD. (57% off!) Words: 7,900. Language: English. Published: May 7, 2011. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
(4.89 from 9 reviews)
This brainstorming checklist helps entrepreneurs and business managers leverage the power of public relations to earn better press coverage. Learn how to plan and implement a more effective public relations strategy.
Facebook for Business
Price: $0.99 USD. Words: 4,260. Language: English. Published: May 9, 2011. Categories: Nonfiction » Computers and Internet » Social networking, Nonfiction » Business & Economics » Marketing
Facebook is revealed as a powerful new direct communication and marketing channel to retain customers and find new ones. The marketing applied to social networks will enhance the development of any business or company. Probably, your customers are already on Facebook. Learn from this book to unleash the full potential of marketing on Facebook.
People Aren’t Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design
Price: $2.00 USD. Words: 11,930. Language: English. Published: October 27, 2016. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Statistics
People Aren't Robots is an easy to read book that will help marketers, brand managers, and advertising executives create great questionnaires and collect high quality data. It demonstrates how to treat the people who answer questionnaires not as robots but rather than as fallible, imperfect people. Topics include screeners, data quality, and more.
Ominchannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business
Price: $4.49 USD. Words: 16,920. Language: English. Published: February 3, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » E-commerce / internet marketing
There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn’t think in terms of channels…physical stores, online stores, websites, mobile apps, social channels, …it’s all a big blur to them. Instead, customers see the company or the brand.
Top Secrets for Promoting Your Program with Ads, Written Materials, and the Phone
Price: $2.99 USD. Words: 18,170. Language: English. Published: November 10, 2009. Categories: Nonfiction » Business & Economics » Marketing
This book features chapters on advertising your program effectively; creating professional brochures, fliers, and posters; writing impressive letters; and using proven telephone techniques. It discusses how to place ads and write powerful ad copy, and it describes strategies for calling and meeting with different types of people, including those with a wide network of contacts.
Trash Proof News Releases
Price: $4.99 USD. Words: 70,670. Language: English. Published: November 12, 2009. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
(5.00 from 2 reviews)
Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.
Unstoppable Facebook Traffic
Price: $0.99 USD. Words: 12,520. Language: English. Published: July 24, 2013. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Career Guides » Sales and Marketing
Get enormous social media traffic instantly by discovering the super-fast & easy Facebook strategies! I was scared out of my wits whenever I used this tactic - but the strategies was too good to pass up!

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