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Nonfiction » Business & Economics » Advertising

Consumer Behavior A Primer
Price: $4.99 USD. Words: 28,700. Language: English. Published: September 1, 2011. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.
Brain Surfing: The Top Marketing Minds in the World
Price: $9.95 USD. Words: 75,410. Language: American English. Published: October 28, 2015. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.
Linkedin Mastery for Entrepreneurs
Price: $2.99 USD. Words: 36,580. Language: English. Published: May 3, 2016 by Evolve Global Publishing. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximise the many applications of LinkedIn to build their personal brand. By employing LinkedIn to achieve your objectives, you must learn to harness the process of becoming a thought leader on LinkedIn.
The Manipulators - Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy
Price: $9.99 USD. Words: 91,310. Language: English. Published: September 9, 2013. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Social Science » Media studies
This is the unmasking of Van Packard's classic expose of the advertising industry, “The Hidden Persuaders,” and how the real “Mad Men” of Madison Avenue get us to spend.
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
Price: $9.99 USD. Words: 2,900. Language: English. Published: October 24, 2017. Categories: Nonfiction » Comics (nonfictional), Nonfiction » Business & Economics » Advertising
From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series.
Moving Targets: Creating Engaging Brands in an On-Demand World
Price: $9.99 USD. Words: 37,540. Language: English. Published: September 1, 2014. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
An iBooks #1 Business & Finance Bestseller! Consumers are moving faster. They're more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand.
Social Video Advertising on Facebook and YouTube
Price: $9.99 USD. Words: 28,110. Language: American English. Published: October 7, 2017. Categories: Nonfiction » Business & Economics » E-commerce / internet marketing, Nonfiction » Business & Economics » Advertising
Strategies and tactics to maximize your business outcomes from advertising on Facebook and YouTube, the largest social video platforms. The author shares experience gained at YouTube (Google) running hundreds of campaigns globally. The book is written for professional media buyers. The book is practical enough that small business owners wondering how to run online video ads can apply it too.
Digital Bacon
Price: $5.99 USD. Words: 42,090. Language: English. Published: September 18, 2014. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
After nearly two decades connecting brands with people through online media, Alex Rodríguez has discovered the five qualities that make digital efforts sizzle. In Digital Bacon, Alex not only reveals what these qualities are, but also explains his proven process to cook up an irresistibly attractive online presence.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
Price: $2.99 USD. Words: 9,840. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Business writing
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Crypto Copywriting Secrets - How to Create Profitable Sales Letters Fast - Even If You Can't Write Your Way Out of a Paper Bag Now
Price: $2.99 USD. Words: 18,420. Language: English. Published: February 23, 2016 by MakeRight Publishing. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » Advertising
If you want to double (even triple) the money you make from your sales letters... even if you're brand new to copywriting, and struggle with it now... then this short book show you exactly how!
Online Marketing for Non-Techies: The Easiest Way to Turn Your Website Into a Sales Machine
Price: $4.99 USD. Words: 26,710. Language: English. Published: April 11, 2014. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Computers & Internet » Web / search engines
New, updated edition 2017. Finally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph.D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology. She shares with you everything you need to know about how to market your business online.
The 7 Elements of Highly Effective Advertising
Price: $4.99 USD. Words: 7,670. Language: English. Published: November 3, 2015. Categories: Nonfiction » Business & Economics » Advertising
Learn the step-by-step process to creating advertisements that get more sales. From Facebook ads to full page spreads, you'll learn the techniques that attract customers.
Clickass Copywriting: 125 Quick Tips to Sharpen Your Copywriting Skills
Price: $2.99 USD. Words: 4,240. Language: English. Published: August 25, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
Ready to sharpen your copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and author Barry Feldman.
How to Build an “Instant” Million-Dollar Swipe File!
Price: $2.99 USD. Words: 6,210. Language: English. Published: February 28, 2016 by MakeRight Publishing. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » Advertising
If you'd like to quickly, easily and painlessly build a giant swipe file full of powerful "blockbuster" ads (that have been proven to work in dozens of different markets) from some of history's top copywriters, then this short book shows you how! It's short (you can read it in less than 10 minutes) and it's full of links and leads for you to ads cheap (or for nothing at all)!
Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
Price: $2.99 USD. Words: 6,720. Language: English. Published: May 24, 2012. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » Advertising
You may have heard that postcards help grow your business, but do you know ten different business models that make that happen? Some business models for using postcards bring you quick cash, while others gradually make you a somebody, with an indirect payoff. Marketing With Postcards contains take-it-to-the-bank strategies, advice, case studies and tips on succeeding with postcards in any economy.
How to Set Up Your Own In-House Advertising Agency…And Save Up to 17% of Advertising Cost
Price: $1.99 USD. Words: 4,990. Language: English. Published: February 17, 2014 by Dr. Israel Molina, Sr. Categories: Nonfiction » Business & Economics » Advertising
You can learn how to create and design your own ads—with no background in copy writing or art. And, you can set up your own ad agency to place these ads where THEY’LL MAKE MONEY FOR YOU.
Businessgrl's Guide to Writing Compelling Ad Copy: Engage, Brand and Make Money Online
Price: $1.99 USD. Words: 4,960. Language: English. Published: December 10, 2010. Categories: Nonfiction » Business & Economics » Small business & entrepreneurship, Nonfiction » Business & Economics » Advertising
(4.00 from 2 reviews)
This eBook will transform your small business use of the internet to engage customers, build a brand, and sell more products and services. This book contains all the information you need to learn about writing articles for the internet using the right keywords, how to use a blog to engage customers and promote products and services, and how to use social media. This book helps you sell online!
Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers
Price: $0.99 USD. Words: 11,950. Language: English. Published: December 9, 2016. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
Podcast advertising attracts customers and builds brands through engaging, host-read ads. Podcast listeners are educated and tech savvy, with a high amount of disposable income. Glenn Rubenstein is a podcast advertising expert and the founder of ADOPTER Media, a podcast advertising agency. This book is perfect for anyone looking to learn how podcast advertising works or how to sponsor podcasts.
Social Media Marketing for beginners
Price: $0.99 USD. Words: 5,580. Language: English. Published: July 10, 2013. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing / telemarketing
Worried How to market your upcoming college fest? Thinking How will you spread news about your newly open store?Want to sell online but Don't know How to market it online? Don't want to spend money on costly marketing books and agencies?Well This Book has all the answers.Even if you are new to social media,This brief guide will enrich you with every possible key detail about social media marketing
In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
Series: Advertising. Price: $0.99 USD. Words: 71,300. Language: English. Published: August 13, 2010. Categories: Nonfiction » Business & Economics » Advertising
A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.

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