Nonfiction » Business & Economics » Advertising

Consumer Behavior A Primer
Price: $4.99 USD. Words: 28,700. Language: English. Published: September 1, 2011. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.
A Comprehensive Guide to Digital Marketing Strategy
Price: $7.95 USD. Words: 23,460. Language: English. Published: January 1, 2018. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more!
Social Video Advertising on Facebook and YouTube
Price: $9.99 $7.49 USD. (25% off!) Words: 28,110. Language: American English. Published: October 7, 2017. Categories: Nonfiction » Business & Economics » E-commerce / internet marketing, Nonfiction » Business & Economics » Advertising
Social video advertising strategies and tactics for Facebook and YouTube. Reach systematic success using the Content, Audience and Measurement framework. Written for an audience of professional direct-response marketeers and media agency buyers. The author shares lessons learned from running hundreds of campaigns, experience gained while working at YouTube media sales as well as advertiser-side.
The Mirage Peddlers - How to Become an Advertising Guru
Price: $0.99 USD. Words: 4,080. Language: English. Published: September 1, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Career Guides » Media
Are you bored with your dull and monotonous job? Do you feel you are wasting your life away? Do you dream of becoming creative and make a terrific impact on everyone? Do you want to make millions of people run away from their living rooms every few minutes? Then look no further. Just become an advertising guru and switch on your full creative potential.