Nonfiction » Business & Economics » Advertising

Fresh Eggs & Flying Lessons
Price: Free! Words: 34,250. Language: English. Published: August 14, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
This e-book is a mentoring piece - for anyone interested in Brands, Marketing & Communication. It contains 70 of the most popular articles enjoyed in over 80 countries on the FlyingSeraph blog. They’re short pieces, bite-size mental snacks really, based on real-world experience - typically no more than 3 minutes apiece. Each is ideal as the basis for a discussion in the workplace or education.
The Story Wars
Price: Free! Words: 37,490. Language: English. Published: May 12, 2014 by Brandhome. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
Temporary half price! The Iron is hot, the anvil is ready and it’s time for you to start forging your story. In his new book, The Story Wars, Erik Saelens, executive strategic director and founder of Brandhome, explains why storytelling isn’t just hype. Storytelling is an essential weapon for every marketer out there.
I am Not a Millionaire - Making the Shift from Failure to Financial Freedom
Price: Free! Words: 64,120. Language: American English. Published: March 13, 2017. Categories: Nonfiction » Business & Economics » E-commerce / internet marketing, Nonfiction » Business & Economics » Advertising
You know all those things you’ve been wanting to learn: Finding a Business Idea, Sales & Copywriting, Marketing & Advertising? Yes. This book teaches all that, but that’s only the beginning. This book will take you through the mindset shifts I learned from over 100+ millionaire mentors, which allowed me to build two companies that have impacted the lives of over 1,000,000 people.
In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
Series: Advertising. Price: $0.99 USD. Words: 71,210. Language: English. Published: August 13, 2010. Categories: Nonfiction » Business & Economics » Advertising
A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.

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