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Women in Indian Advertisements - Plots & Perspectives
Price: $7.49 $6.74 USD. (10% off until Aug. 20!) Words: 18,990. Language: English. Published: March 8, 2018. Categories: Nonfiction » Business & Economics » Advertising
The book offers in depth theoretical perspective of gender portrayal in advertisements; specifically speaking Indian advertising. It also contains various case studies of brands over the years that have highlighted women in a positive way and have in fact gone on to become trendsetters in the industry.
How to Execute Celebrity Endorsements for Enhancing Brand Preferences?
Price: $7.49 $6.74 USD. (10% off until Aug. 20!) Words: 23,040. Language: English. Published: March 8, 2018. Categories: Nonfiction » Business & Economics » Advertising
This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully.
Social Video Advertising on Facebook and YouTube
Price: $9.99 $6.99 USD. (30% off until Dec. 31, 2020!) Words: 28,110. Language: American English. Published: October 7, 2017. Categories: Nonfiction » Business & Economics » E-commerce / internet marketing, Nonfiction » Business & Economics » Advertising
Strategies and tactics to maximize your business outcomes from advertising on Facebook and YouTube, the largest social video platforms. The author shares experience gained at YouTube (Google) running hundreds of campaigns globally. The book is written for professional media buyers. The book is practical enough that small business owners wondering how to run online video ads can apply it too.

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