Nonfiction » Business & Economics » Advertising

Memories of a Mad Man
Price: $2.99 USD. Words: 51,990. Language: English. Published: July 28, 2015. Categories: Nonfiction » Business & Economics » Advertising
Was the world of advertising really as colorful as it seemed in the TV show “Mad Men”? See for yourself. Author Don Spector, a genuine Mad Man himself, captures that often-wild world in Memories of a Mad Man. The creativity that birthed much great advertising, the alcohol, the famous, and the infamous people he dealt with. They’re all part of a book that portrays a most memorable era.
In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
Series: Advertising. Price: $0.99 USD. Words: 71,130. Language: English. Published: August 13, 2010. Categories: Nonfiction » Business & Economics » Advertising
A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.

Related Categories