Nonfiction » Business & Economics » Advertising

Consumer Behavior A Primer
Price: $4.99 USD. Words: 28,700. Language: English. Published: September 1, 2011. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.
A Comprehensive Guide to Digital Marketing Strategy
Price: $5.95 USD. Words: 23,520. Language: English. Published: January 1, 2018. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more!
Branding de oraș
Price: $38.99 USD. Words: 43,920. Language: Romanian. Published: July 9, 2015. Categories: Nonfiction » Business & Economics » Advertising
Lucrare de licență pentru branding-ul de oraș, cartea oferă o varietate de exemple și studii care abordează acest subiect, iar în a doua jumătate analizează prin metode de cercetare actuale situația orașului Cluj Napoca, România, pentru anul 2014.
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
Price: $2.99 USD. Words: 5,130. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Advertising
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
Bullets With Bite: Learn to Create Mouthwatering Word Nuggets
Price: $4.99 USD. Words: 10,290. Language: English. Published: September 3, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Business writing
Bullets With Bite, by master copywriter Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Improve your ability to sell in print or online by arousing curiosity, heightening desire and tempting readers to buy.