Sales suck... NOW WHAT?
by Lynda D. Kavanagh
This book was written to be a down & dirty guide to sales and marketing for ... MICRO, MINI and SMALL businesses. Let me repeat that size - MICRO, MINI and SMALL business - where the owner wears many hats.
It was NOT written, as many sales and marketing books are written, for large businesses with huge budgets and lots of staff.