Books tagged: advertising

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The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work
Price: $4.99 USD. Words: 21,980. Language: English. Published: July 19, 2010. Categories: Nonfiction » Business & Economics » Advertising
Effective small business advertising is hard. It’s hard to make good ads, to buy efficient media, to achieve results. But it’s not impossible. Dave Donelson shows you how in The Dynamic Manager’s Guide To Advertising. Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of market with advertising techniques used by businesses just like yours.
Business Plan: Building Brand Identity (An Indie Author's Advertising Plan)
Price: $9.99 USD. Words: 9,950. Language: English. Published: August 2, 2010. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Publishing business
Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module.
In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
Series: Advertising. Price: $6.99 USD. Words: 71,140. Language: English. Published: August 13, 2010. Categories: Nonfiction » Business & Economics » Advertising
A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.
Words that Change Minds: Mastering the Language of Influence
Price: $9.99 USD. Words: 54,720. Language: English. Published: August 20, 2010. Categories: Nonfiction » Business & Economics » Sales
Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique. The LAB Profile will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn to customize your language to change people's minds.
Internet Marketing for Orthodontists
Price: $9.99 USD. Words: 22,390. Language: English. Published: September 20, 2010. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Marketing
Our internet marketing plan just got a heck of a lot better. As an orthodontist, you have an unprecedented opportunity to take advantage of the internet marketing boom. And make a great deal of money in the process. The problem is that most orthodontists are doing it completely wrong. They're spending a massive amount of time and money but not getting any results.
The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers
Price: $4.99 USD. Words: 31,380. Language: English. Published: September 27, 2010. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
To grow your business, add People to Product, Price, Place, and Promotion, the classic elements of marketing. Dave Donelson will show you how to attract their attention, persuade them to buy, and ensure their satisfaction with people skills--the heart of successful marketing. Learn what makes your customers tick, why they buy from you or your competitors, and how to make them customers for life.
shorts
Price: $9.99 USD. Words: 32,540. Language: English. Published: October 20, 2010. Categories: Nonfiction » Biography » Business biography
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"Short stories on the world of ideas written on my BlackBerry @ 30,000 feet from the ground." This book belongs to a new world, one of digital globalization, geographically boundless stories that travel across the planet without limits. Its objective was for it to be written entirely on my BlackBerry, and that is how it came to be.
Sales Promotions: The Dynamic Manager's Handbook Of 23 Ad Campaigns and Sales Promotions You Can Use
Series: The Dynamic Manager Handbooks, Book 1. Price: $2.99 USD. Words: 16,800. Language: English. Published: October 30, 2010. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Marketing
Need a sales promotion? The Dynamic Manager offers 23 ad campaigns tested by businesses just like yours. Each idea includes step-by-step instructions as well as helpful do's and don'ts--including how to get others to pay for them! Use these ideas as is, adapt them to fit your business, or present them for staff brainstorming. They'll pump up sales today and build your customer base long term.
The Secrets To Writing Advertisements That Sell
Price: $3.49 USD. Words: 30,180. Language: English. Published: November 22, 2010. Categories: Nonfiction » Business & Economics » Advertising
So you want to sell items on the internet or anywhere else for that matter. But you just can't seem to get the hang of attacting customers. This book shows you how to run ad campaigns that work. It isn't just a case of slapping together PPC ads and shelling out money. There is so much more to it than that. Learn before you burn.
The Graduate Course You Never Had
Price: $9.99 USD. Words: 35,350. Language: English. Published: November 22, 2010 by UCS PRESS. Categories: Nonfiction » Psychology » Clinical psychology
Neither at collegiate or post-graduate levels are future and current mental health care professionals given guidelines on how to effectively – and profitably – run a successful practice using proven business principles. Highly-successful psychologist Dr. Larry Waldman’s latest book, The Graduate Course You Never Had, fills that void. He covers all aspects of growing a profitable business.