Books tagged: agile marketing

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Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future
Price: $9.99 USD. Words: 47,630. Language: English. Published: March 23, 2017. Categories: Essay » Business, Essay » Author profile
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
The Ultimate Guide to Agile Marketing in Display Ads
Price: Free! Words: 3,710. Language: English. Published: March 14, 2013 by Flite Inc.. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
Today’s digital landscape requires marketers to keep up with quickly changing trends and memes. To engage audiences, marketers must learn to experiment and evolve, or risk being left behind. Agile marketing provides the opportunity to take small steps that minimize the risk of innovation. In this guide, we will cover its enormous potential in the successful development of display ads.