Books tagged: agile marketing

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Found 3 results

Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future
Price: $9.99 USD. Words: 47,630. Language: English. Published: March 23, 2017. Categories: Essay » Business, Essay » Author profile
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Agile Marketing: Building Endurance for Your Content Marketing Team
Price: $9.99 USD. Words: 67,410. Language: American English. Published: January 18, 2016. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Project management
Content Marketing, when viewed with the original intent of the phrase based on practitioners who have seen success with the model, has many core aspects that align with the Agile process. Since the launch of his online community in 2003, Jeff taught individuals and organizations how to use Agile planning tools to break up work, prioritize ideas, and deliver great content.
The Ultimate Guide to Agile Marketing in Display Ads
Price: Free! Words: 3,710. Language: English. Published: March 14, 2013 by Flite Inc.. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
Today’s digital landscape requires marketers to keep up with quickly changing trends and memes. To engage audiences, marketers must learn to experiment and evolve, or risk being left behind. Agile marketing provides the opportunity to take small steps that minimize the risk of innovation. In this guide, we will cover its enormous potential in the successful development of display ads.