Books tagged: asian marketing

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The Practical Guide to Multicultural Marketing
By Natalie Rouse
Price: $8.99 USD. Words: 18,770. Language: English. Published: March 1, 2013 by Blue Dragon Publishing. Category: Nonfiction
If Multicultural Marketing isn’t the cornerstone of your business’s strategic plans, it needs to be! Census 2010 confirms the enormous growth of multicultural households across America: Census 2010 data revealed that the Hispanic population grew by 43% to 50.5 million people; the Asian population grew by 43% to 14.5 million; and the Black population grew by 11% to 37.7 million. In contrast, the