Books tagged: b2b

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Found 13 results

El Video Marketing Online
Price: $2.95 USD. Words: 17,400. Language: Spanish. Published: November 29, 2016 by IT Campus Academy. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » E-commerce / general
El contenido en vídeo se está convirtiendo en uno de los recursos más valiosos del marketing online y ahora es accesible para cualquier empresa o emprendedor. La comercialización mediante el vídeo no es un concepto nuevo. Durante muchos años, las empresas han invertido en vídeos corporativos como herramientas poderosas para informar, educar y entretener a su público objetivo.
Content Marketing for Technical and Manufacturing Companies
Price: $4.99 USD. Words: 19,190. Language: English. Published: October 16, 2016. Categories: Nonfiction » Business & Economics » E-commerce / internet marketing, Nonfiction » Business & Economics » Marketing / industrial
In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum? Learn why your business should be online, what content marketing is, ways to reach those engineers, and how it can help bring in new leads.
Lean B2B: Build Products Businesses Want
Price: $19.99 USD. Words: 59,380. Language: American English. Published: February 22, 2015. Categories: Nonfiction » Business & Economics » New business enterprises, Nonfiction » Business & Economics » Small business and entrepreneurship
Packed with more than 20 case studies and insights from over a hundred entrepreneurs including the founders of Vontu, Taleo and the MIT Entrepreneurship Center, Lean B2B consolidates the best thinking around B2B customer development to help entrepreneurs quickly find traction in the enterprise.
Quick Guide VII - A Top-notch, Sales-Relationships, Account Management Template
Series: Quick Guides to Business. Price: $3.99 USD. Words: 6,620. Language: English. Published: January 11, 2015. Categories: Nonfiction » Business & Economics » Sales & selling / management, Nonfiction » Business & Economics » Customer relations
Virtually all of the large corporations I’ve worked with have each spent millions of dollars ($US) installing customised sales systems and account management processes. This booklet will give you a snapshot of the core wisdom you need to adopt a ‘best-practice’ account management system for a few pounds (£UK) or dollars ($US).
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
Series: 123 eGuides. Price: $2.99 USD. Words: 9,910. Language: English. Published: September 12, 2014. Categories: Nonfiction » Business & Economics » Accounting
Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.
The Leaky Funnel
Price: $9.99 USD. Words: 50,840. Language: English. Published: April 24, 2013. Categories: Nonfiction » Business & Economics » Marketing / industrial, Nonfiction » Business & Economics » Sales & selling / management
The Leaky Funnel is the marketing strategy book packed with fresh arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well-proven by many leading businesses.
Quick Sales Tips - Practical Advice, in Bite Sized Pieces!
Price: $9.99 USD. Words: 7,470. Language: English. Published: March 1, 2013 by B2B Sales Connections. Categories: Nonfiction » Business & Economics » Sales, Nonfiction » Business & Economics » Sales & selling / management
Whether you are an entrepreneur or a direct sales rep, this book will improve your skills so you will sell more. They are in no particular order, just a random collection of over 100 tips to help you achieve your sales potential. As one of our subscribers stated, "... if sales folks would follow your "sales tip of the month" every day...their life would change".
Evaluating The Business To Business Ecommerce Systems Of Dell & Cisco
Price: $1.99 USD. Words: 5,800. Language: English (New Zealand dialect). Published: December 29, 2012. Categories: Nonfiction » Business & Economics » E-commerce / general
Case studies looking at Dell and Cisco's ecommerce systems have been commonplace in academic circles for a while. This is a brief undergraduate look at the case studies which will give a starting point for any one wanting to explore the topic in more detail. Written in early 2012 this discussion covers topics from current published and web sources.
Publicity for Marketing Business to Business
Price: $4.40 USD. Words: 41,180. Language: British English. Published: November 22, 2012. Categories: Nonfiction » Business & Economics » Marketing / multilevel, Nonfiction » Business & Economics » Public relations
Complete publicity/marketing guide for all B2B firms worldwide. Writing press releases is much acclaimed by editors. Included: press functions, PR, photography, media contacts, newsletters, social media, direct mail, newsletters, print, graphic design, advertising etc. A must for all marketing/publicity managers anywhere.
Revenue Generation: Marketing Advice to Accelerate Your Company's Revenue Growth
Price: $7.00 USD. Words: 7,510. Language: English. Published: April 1, 2012. Categories: Nonfiction » Business & Economics » Marketing / direct
In this new ebook, “Revenue Generation” you’ll learn how to quicken your company’s revenue growth from the same marketing budget and the growth will be inevitable and maintainable. But what you’ll probably appreciate most is each marketing and selling method you learn is easy to implement.