Books tagged: b2b selling

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Found 5 results

Lean B2B: Build Products Businesses Want
Price: $19.99 USD. Words: 59,380. Language: American English. Published: February 22, 2015. Categories: Nonfiction » Business & Economics » New business enterprises, Nonfiction » Business & Economics » Small business and entrepreneurship
Packed with more than 20 case studies and insights from over a hundred entrepreneurs including the founders of Vontu, Taleo and the MIT Entrepreneurship Center, Lean B2B consolidates the best thinking around B2B customer development to help entrepreneurs quickly find traction in the enterprise.
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
Series: 123 eGuides. Price: $2.99 USD. Words: 9,910. Language: English. Published: September 12, 2014. Categories: Nonfiction » Business & Economics » Accounting
Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.
Quick Guide II - How to Spot, Mimic and Become a Top Salesperson
Series: Quick Guides to Business. Price: $3.49 USD. Words: 10,330. Language: English. Published: April 26, 2013. Categories: Nonfiction » Business & Economics » Sales & selling / management, Nonfiction » Business & Economics » Sales
Top salespeople come across differently. There's a resonance to their mannerisms. This second, Quick Guide, builds on its predecessor, 'How Top Salespeople Sell', which describes the process they follow. Borne of research, direct selling experiences and coaching in some of the world's largest companies including: IBM, Xerox, Cisco, BP, American Express, Standard Chartered and Reckitt Benckiser.
The Leaky Funnel
Price: $9.99 USD. Words: 50,840. Language: English. Published: April 24, 2013. Categories: Nonfiction » Business & Economics » Marketing / industrial, Nonfiction » Business & Economics » Sales & selling / management
The Leaky Funnel is the marketing strategy book packed with fresh arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well-proven by many leading businesses.
Quick Guide: How Top Salespeople Sell
Series: Quick Guides to Business. Price: $3.49 USD. Words: 8,590. Language: English. Published: March 29, 2013. Categories: Nonfiction » Business & Economics » Sales & selling / management, Nonfiction » Business & Economics » Sales
Top salespeople do things better and in a different sequence to moderates. They forge better relationships with C-Level customers. The top 20% bring in 80% of total sales. How and Why? This 15-page article (A4 size, excluding appendices) bears from my research, consulting, direct selling experience and coaching within global corporations over a twenty year period.