The Maker's Mark Story: From Dream to Major Brand in Two Generations
By Joel Whitaker
Published: September 30, 2013.
A long-time businessman and business journalist, Joel Whitaker has created a memorable tale of an American family entrepreneurship at its best that flows along at a good clip and with elegant simplicity, with plenty of delightful drolleries along the way. Readers will discover the secret behind Maker's Mark's success and what they will see if they visit the distillery.