Good vs Good: Why the 8 Great Goods are behind every good (and bad) decision
by John C. Beck
This book is philosophy of the most practical kind. Based on six years of research in more than 20 cultures and involving over 3000 people, Good vs Good describes eight categories of Goods on which we all make our daily decisions. Each of us has our own almost unique prioritization of these goods—but it is an unspoken, unexamined order that makes our decisions erratic and unpredictable at times.