Bias Beware: How Your Mind Plays Tricks On You
by Steve Cantwell
How can a little white lie affect your tastes? How does the thought of money affect where you sit? Bias Beware is an introduction to cognitive biases—the ways in which we are all unwittingly influenced when we think we are making rational decisions and fair judgments. If you want to understand your own mind, avoid costly mistakes in business, or just amaze your friends, then this book is for you.