Books tagged: brand equity

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Found 2 results

Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
Price: $4.99 USD. Words: 8,690. Language: English. Published: February 25, 2011. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Marketing
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence. "Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.
Six Storytelling Secrets Every Brand Marketer Should Know
Price: Free! Words: 7,250. Language: American English. Published: February 20, 2015. Categories: Nonfiction » Business & Economics » Marketing
Anyone can use the power of story to gain brand exposure, build a tribe, connect with their market, sell more products, build meaningful relationships, and oh yeah- make shipping containers full of cash.