Books tagged: brand equity

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Found 2 results

How To Increase Reputation & Popularity : Applying Practical Brand Management Principles For Businesses and Individuals!
Price: $3.99 USD. Words: 9,300. Language: English. Published: August 17, 2015 by JNR Publishing Group. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing / telemarketing
This is the book you need if you want to understand and apply Branding and Reputation management principles. We're going to dissect exactly how branding works, and how to best play it, so that you may use them to better position yourself (if you're the product), general products and services.
Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
Price: $4.99 USD. Words: 8,690. Language: English. Published: February 25, 2011. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Marketing
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence. "Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.